June 18, 2014 // Franchising.com // Easton, MD. - Melanie Jakab, a pioneer in bringing web-based business management resources to interior design business owners with Decorating Den Interiors, marked 20 years with the company as its director of training and education.
"Melanie was instrumental in the development and implementation of our one-stop, cloud-based marketing resource that puts a wide array of client development tools at our franchisees' fingertips," says James S. Bugg, Jr., president and chief executive officer. "It provides our designers with a huge advantage for their businesses."
Jakab explained that it is a "technology-based single source for managing all aspects of communication with prospects, leads and customers. Whether it's an email program, direct mail, print advertising, thank you notes, or some other customer relations tactic, the new resource makes managing marketing systems easier than ever before. Social media can be easily updated across all platforms from a single post. Our owners can even put their marketing on auto-pilot so they have more time for designing."
Ms. Jakab is responsible for the Professional Design and Sales School for new franchisees and the workshop program at the company's international annual conference and supplier market. As part of the ongoing education for owners, she produces teaching components for regional meetings and webinars that design professionals can view at their own convenience.
Prior to accepting this position in 2006, she was an interior decorator and franchise owner in the Dayton, Ohio area for 12 years, and before that worked for IBM and was a teacher.
SOURCE Decorating Den Interiors
Public Relations Counsel