June 19, 2014 // Franchising.com // MINNEAPOLIS – Snap Fitness puts the pedal to the metal as the primary sponsor for the No. 40 car driven by Landon Cassill in the NASCAR Sprint Cup Series starting June 28 at Kentucky Speedway.
"NASCAR is widely popular in the U.S., and as America’s fitness brand, we thought this was a great partnership between two brands that touch millions of people around the country," said Snap Fitness Founder and Lift Brands CEO Peter Taunton (Lift Brands is the parent company to Snap Fitness). "Landon is also a fitness enthusiast who embodies everything our brand promotes: hard work, positivity and determination. We look forward to working closely with him on his road to success."
Cassill has been racing professionally with NASCAR for seven years and was the 2008 NASCAR Nationwide Series Rookie of the Year. He is currently training for Ironman 70.3 half triathlon to be held July 20 in Racine, Wisc.
"Fitness is a tremendous part of my life and I’m honored to represent the Snap Fitness brand in the NASCAR Sprint Cup," said Cassill. "I’m also looking forward to workouts at Snap Fitness as I prepare for the Ironman competition and I look forward to helping them spread their message on fitness and living a healthy lifestyle."
Additional information about Hillman Racing is available at: HillmanRacing.com, on Facebook at Facebook.com/HillmanRacing and on Twitter @Hillman_Racing.
With more than 2,000 clubs open or in development in 15 countries, Snap Fitness is one of the world's largest 24/7 fitness franchises. Founded in 2003 by Peter Taunton, Snap Fitness is dedicated to providing members with more value than any other health club and entrepreneurs an opportunity with turnkey systems, financing options with low investments and world-class support. For more information, please visit www.snapfitness.com.
Lift Brands Elevated Wellness Companies is the largest wellness franchise organization in the world with 3,000 clubs open or in development, in 15 countries, with 400 employees and 1.5 million members. Lift Brands offers franchisees around the globe fitness options for most price points. With an initial investment of $20,000 up to $250,000, entrepreneurs can invest in a variety of franchise opportunities and Lift Brands offers additional financing, training and world-class support along the way. Lift Brands is lead by Peter Taunton, who brings more than 30 years of experience in the fitness sector. The Lift Brands portfolio currently includes Snap Fitness, Kosama group fitness, Fitness on Demand, STEELE Fitness, 9Round kickboxing fitness and YogaFit Studios. For more information, please visit www.liftbrands.com.
SOURCE Snap Fitness