Hotel Indigo Brand® Returns to its Roots with Third Location in Atlanta
Boutique Brand to Move In to Downtown Atlanta Neighborhood in Fall 2015
June 20, 2014 // Franchising.com // ATLANTA – InterContinental Hotels Group's (IHG) Hotel Indigo® brand, which opened its first hotel ten years ago in Atlanta and now has 55 locations open in 11 countries, has signed its third hotel in the metro area, connecting guests with another unique Atlanta neighborhood. The Hotel Indigo Downtown Atlanta location will occupy eight floors of a building first developed 50 years ago by one of Atlanta's most respected and influential architects, John C. Portman, Jr., whose real estate development firm, Portman Holdings, purchased the building. Portman's architecture firm, Portman & Associates, is well known for award-winning architecture of urban mixed-use complexes and will again oversee architectural services.
"Downtown Atlanta is experiencing a surge in growth and development, and we look forward to connecting guests to the newly revitalized neighborhood," said Mary Winslow, director, Americas Brand Management, Hotel Indigo. "The hotel will be located in the center of downtown and very close to the new Atlanta Streetcar line, making it easy to step out and explore. We are very pleased to be part of a new project in our hometown, and we're excited about helping guests discover something new about the neighborhood every time they visit."
The Hotel Indigo Downtown Atlanta hotel, expected to open in fall 2015, will be located at 230 Peachtree St. NE, near Atlanta gems including Centennial Olympic Park, the Tabernacle and the Rialto Center for the Arts. The hotel will be adjacent to AmericasMart, one of the world's largest permanent wholesale trade centers, consisting of four buildings and more than seven million square feet of trade show space. AmericasMart hosts several trade shows throughout the year including the Atlanta Apparel Markets and the Atlanta International Gift and Home Furnishings Markets. The approximately 200-room conversion property will have a fitness center, business center, bar and restaurant.
Every Hotel Indigo property is uniquely designed to reflect the culture, character and history of its surrounding neighborhood. This Downtown Atlanta location will have a unique neighborhood story that will be woven throughout the guest experience, from the locally sourced food and drinks served in the restaurant and bar, to the art, photography and architecture incorporated into the hotel's design. Guestrooms will feature plush bedding, hard-surface flooring with area rugs, and spa-inspired bathrooms. Guests and locals will enjoy a great neighborhood bar with seasonal and locally sourced food in a stylish environment. The hotel will feature the brand's new Neighborhood Guide, an innovative touchscreen display that connects guests to each other, to the local neighborhood, and to Hotel Indigo locations around the world. Hotel team members, many of whom are locals themselves, will share their favorite hidden gems with guests looking to explore and discover the neighborhood.
The hotel is owned by Portman 230, LLC, and will be franchised by an affiliate of IHG.
"Portman is delighted to partner with IHG in creating an exciting and distinct Hotel Indigo hotel in such a prime location," said Portman Holdings CEO, Ambrish Baisiwala, "We have a long history of developing unique hotels, and look forward to continuing this work in partnership with IHG."
In addition to this signing, the Hotel Indigo brand recently announced new properties signed in Miami and New York City as well as new or upcoming openings in three major European cities, Hotel Indigo St. Petersburg Tchaikovskogo, Hotel Indigo Madrid Gran Via and Hotel Indigo Rome St. George.
The Atlanta Downtown hotel will participate in IHG's guest loyalty program, IHG® Rewards Club. The industry's first and largest rewards program with over 77 million members is free and guests can enroll at IHGRewardsClub.com, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's more than 4,700 hotels worldwide. The scale and diversity of the IHG family of brands means that its hotels can meet guests' needs whatever the occasion.
About Hotel Indigo®
The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 55 Hotel Indigo hotels open around the globe. With a quality global pipeline of 51 hotels, the Hotel Indigo estate is set to double in size to 100 properties within the next three to five years. For more information or to make a reservation, visit http://www.hotelindigo.com. Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 77 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
Hotel Indigo® Hotels