June 20, 2014 // Franchising.com // Potato Olés® have long been a favorite of Taco John's® guests. Now seven college students will be able to enjoy one free order of Potato Olés® every day for a year.
The students won their "Golden Tickets" for the free food through a social media contest hosted by the Mexican quick service restaurant chain. Taco John's® invited people to use the hashtag #TacoJohns when posting on Facebook, Twitter, Instagram or Vine. All seven students' winning entries were posted on Twitter.
The social media contest was part of a College Road Tour that Taco John's® launched to raise awareness of its new Flamin' Hot® Cheetos® Burrito. Taco John's® visited a total of 18 colleges and universities across 7 different states. At each stop, people were given an opportunity to win a "Golden Ticket."
"We want to get people talking about the Flamin' Hot® Cheetos® Burrito, and we knew college campuses would be a good place to start," says Renée Middleton, Vice President for Marketing at Taco John's®. "We see the Golden Ticket as a great opportunity to say thanks to our loyal guests in Omaha."
The winners were:
In each college town, Taco John's® also gave away hundreds of free bags of Flamin' Hot® Cheetos® snacks and half price coupons for the limited time offer. The Flamin' Hot® Cheetos® Burrito will be available through July 13.
Taco John's® is teaming up with PepsiCo's Frito-Lay division for the Flamin' Hot® Cheetos® Burrito. The burrito combines spicy chorizo sausage, jalapeno slices, bold nacho cheese and chile de arbol salsa with the crunch of Flamin' Hot® Cheetos® snacks all inside a fiery tortilla.
Taco John's® operates and franchises over 400 quick-service restaurants in 25 states. Privately owned, the business opened its first restaurant in 1969 in Cheyenne. Taco John's® prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special recipes, seasonings and sauces. For more information, visit www.tacojohns.com.
Vice President for Marketing
1-800-854-0819 ext. 143