Menchie's Collaborates with Hershey to Swirl Up an Exclusive New Flavor

A Heath Yogurt Flavor And Heath Minis Are Added To The Self-Serve Selections

ENCINO, Calif. - July 01, 2014 - (BUSINESS WIRE) - Menchie's, North America's fastest growing self-serve frozen yogurt franchise, is all smiles to announce their frozen yogurt twist on a classic candy bar with the introduction of Chocolate Glazed Toffee Bar Made With Heath®. The limited time offer will tantalize taste buds and satisfy Heath Bar fans from Tuesday, July 1 to Thursday, July 31.

"Heath Bar is a classic candy with a rich history and we are overjoyed to join their chocolaty story and collaborate with their team to deliver a sweet product for our guests. We are confident Menchie's frozen yogurt fans and Heath Bar fans will love swirling up the tasty flavor"

Chocolate, toffee, frozen yogurt, oh my! The new flavor is made with rich, creamy milk chocolate swirled with real Hershey'®s Heath English toffee finished with roasted almonds. To top it off, Menchie's will offer Heath Minis to create the ultimate melt-in-your-mouth chocolate-toffee experience. The Heath Minis and Chocolate Glazed Toffee Bar frozen yogurt will deliver great tasting chocolate and toffee all month long.

"Heath Bar is a classic candy with a rich history and we are overjoyed to join their chocolaty story and collaborate with their team to deliver a sweet product for our guests. We are confident Menchie's frozen yogurt fans and Heath Bar fans will love swirling up the tasty flavor," said Amit Kleinberger, CEO of Menchie's. "To commemorate the premium flavor, we are offering guests a chance to win a true Hershey Experience filled with smiley adventures."

While fans satisfy their chocolate cravings at Menchie's locations, they can enter to win the ultimate Hershey Experience with an exclusive family vacation package. The grand prize winner will receive a three day and two night accommodation for four guests in Hershey, PA. To sweeten up the sweepstakes, the winner and guests will receive passes to Hershey Chocolate World, Hersheypark, a tour of the Milton Hershey School Tour and a Chocolate Enthusiast Class at The Hershey Store. The lucky winner will also receive $500 in prize money.

For more information regarding Menchie's, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie's on Facebook at www.Facebook.com/MyMenchies or follow on Twitter at www.Twitter.com/MyMenchies.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 400 stores, the franchise has locations open in the United States, Canada, Japan, China, Singapore, Australia, Pakistan, India, U.A.E. Saudi Arabia, South Africa, Guam, and Puerto Rico. Menchie's expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Contacts:

Shelby Fox
For Menchie's
213-988-8344
sfox@konnect-pr.com

Erin Morrissey
For Menchie's
213-988-8344
emorrissey@konnect-pr.com
www.konnect-pr.com

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