Project Pie Rated No. 1 among Emerging Brands on Yelp
Czar Metrics Research Study also Ranks Fast Casual Pizza Chain as Top Emerging Brand
CARLSBAD, Calif. - July 08, 2014 - (BUSINESS WIRE) - It's official: people love Project Pie. In a recent research study of emerging restaurants, Project Pie, known for "everyday artisan pizza custom-built by you," has been identified as the No. 1 rated brand on Yelp. The study, conducted by predictive analytic company Czar Metrics, analyzed thousands of restaurants across the most popular social channels, and also placed Project Pie in the Top 45 consumer picks overall.
"The fast casual pizza segment is a really hot right now," said Michael Lukianoff, Czar Metrics CEO. "Project Pie tops the charts on Yelp in terms of perceived quality, showing us that right now, it's one of the most exciting brands from a consumer standpoint."
Experts say that social media metrics and sentiments are the latest way investors and consumers are judging brand worth. Positive reviews and rankings show the enthusiasm, food quality and service atmosphere of a brand beyond just store sales. In Yelp ratings, Project Pie was rated highest among all other fast-casual pizza restaurants, with an average 4.5 stars, according to the study.
Project Pie has perfected the pizza quickie – every custom-built pizza is cooked in two minutes in a high-temperature, stone-hearth oven and served to the guests in less than five minutes from the time of their order.
"It's badass to see that consumers are as pumped about this brand as we are," said Project Pie Founder and CEO James Markham. "We do things differently than what's been done before, and clearly people dig it. We're excited to grow the brand so that more people can see what Project Pie is all about."
Project Pie is driving menu and pricing innovation within the segment by offering a wide variety of toppings while charging the same price whether a pizza has two toppings or 26. The "pre-designed menu" features classic cheese pizza, a prosciutto and caramelized onion pizza and other "white" pizzas that come with no sauce – and customers can customize any creation with gluten-free crust. In addition to pizza, Project Pie also serves salad and homemade desserts.
Project Pie, an international franchise, is the brainchild of Markham, the fast-casual pizza visionary who founded the company in 2012 after creating and launching MOD Pizza in Seattle and Pie-ology in Fullerton, Calif.
To learn more about Project Pie and the unique pizza concept, go to www.projectpie.com.
About Project Pie
Project Pie was founded in 2012 by entrepreneur and pizza-lover James Markham who was sick of eating bad pizza and thought the good stuff cost too much. Project Pie's motto is, "Everyday Artisan Pizza, Custom-Built By You." To learn more about Project Pie, visit www.projectpie.com. To learn more about franchising, visit www.projectpie.com/franchise.
Fishman Public Relations