Smashburger Tops off Menu with New Organic Ingredients

Better Burger Restaurant Answers Consumer Demand with Organic Arugula and Mushrooms Nationwide

DENVER - July 15, 2014 - (BUSINESS WIRE) - Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, today announced the addition of organic arugula and organic mushrooms on its menus nationwide, and as a result has introduced its new Organic Arugula, Truffle Mushroom & Swiss Burger, a fresh and organic take on its popular premium menu item. Last year, Smashburger introduced additional organic beverage options, including HONEST® Fresh-Brewed Organic Teas and Apple Juice, and Horizon® Organic Milk. The company is also in the process of identifying more ways to incorporate all-natural items to their menu, including all-natural grilled chicken and ice cream.

"The trend toward wholesome, fresh ingredients is something that has always been a mainstay on our menu, and the growing preference for organic options fits in well with our focus on food innovation," commented Tom Ryan, founder and chief concept officer for Smashburger. "We constantly seek out opportunities to provide new, on trend offerings to our guests while still delivering great value. The addition of organic arugula and mushrooms and our updated Organic Arugula, Truffle Mushroom & Swiss Burger live up to that commitment, and bring a burger offering on par or superior to those found at casual dining restaurants."

The new Organic Arugula, Truffle Mushroom & Swiss Burger serves up a synergy of flavors, through the Swiss cheese, truffle oil, and garlic grilled mushrooms. Combine this with the peppery, green notes from the arugula, and the creaminess of the melted Swiss and mayo, and you’ve got a perfectly balanced burger packed with flavor. The original Truffle Mushroom & Swiss Burger is also still available. For the latest menu news, Smashburger invites guests to enroll in the Smashclub email program and to check out the company’s Facebook page to receive news, offers, and updates on its newest products and offerings.

About Smashburger

Smashburger is a leading fast casual "better burger" restaurant with more than 272 corporate and franchise restaurants operating in 30 states and in five international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers, side items and local craft beers, Smashburger has received numerous awards, including ranking #2 on Franchise Times "2014 Fast & Serious" list of smartest-growing brands, being named "America’s Most Promising Company" by Forbes Magazine in 2011 and to the Top 10 in 2014, topping Fast Casual’s "Top Mover & Shakers" list for 2014 and 2012, and being featured on the Inc. 500 List of "America’s Fastest Growing Companies." Smashburger also regularly receives "Best Burger" awards in cities around the world. To learn more, visit www.smashburger.com

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.

Media Contact:

Kristina Jorge
ICR
646-277-1234
kjorge@icrinc.com

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