New Orangetheory Fitness Studio Coming to Winter Park

High-intensity Interval Fitness Franchise Plans Fourth Opening in Central Florida This September 

FORT LAUDERDALE, Fla. - July 17, 2014 // PRNewswire // - Orangetheory® Fitness, the energizing and fast-growing fitness franchise, today announced that a brand new studio will be coming to Winter Park, Fla. in September 2014. The new Orangetheory Fitness will be the fourth to open in the Central Florida area and will be located in Lakeside Winter Park, the new prestigious retail plaza near Winter Park Village.

The Winter Park location will feature Orangetheory's brand new studio design and will utilize new heart rate technology. The studio is projected to open in early September, but has begun offering pre-sale memberships at a discounted rate. Membership packages purchased during a studio's pre-sale can save customers up to 20 percent and prices are locked in through the duration of the membership.

"The Central Florida market is coming into its prime right now, and we see it as an area of growth for the brand," said Dave Long, chief executive officer of Orangetheory Fitness and owner of the Winter Park studio. "This new boutique location will become a flagship design for future studios, and we're excited to continue our expansion throughout Orlando."

Long is one of the founders of Orangetheory Fitness and has dedicated his life to health and wellness. He spent four years at Massage Envy as Vice President of Operations, taking the concept from 20 stores to 800. After forming Ascente Group with business partner Jerome Kern, Dave took European Wax Center from five to 200 locations and sold out the entire U.S. for area development. His passion combined with his experience in business has helped Orangetheory Fitness grow exponentially over the past few years.

Orangetheory Fitness has more than 110 locations in the U.S., Canada and U.K. Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the world's top fitness franchises. The 60-minute heart-rate monitored, high-intensity interval training concept has helped tens of thousands of members lose weight, get toned and meet their overall fitness goals in a short amount of time.

Orangetheory's results-focused concept – for members and owners alike – has generated rapid, international growth. The fitness franchise has a presence in 34 states and is on track to open 500 studios by 2017.

The Winter Park location will feature neighbors like Trader Joe's and Ruth's Chris Steakhouse. The more than 32,000-square-foot complex is located on the shores of Lake Killarney at the intersection of U.S. Highway 17-92 and Morse Boulevard. The proximity to major roads and highways, lakefront outdoor seating and planned pedestrian park make it an ideal location for Orangetheory Fitness.

For more information on the Winter Park location and membership packages, please call 407-915-3373. More information on Orangetheory Fitness is available on Orangetheory's website. Follow Orangetheory Fitness on Facebook, Twitter and Instagram for the latest news and trends.

About Orangetheory® Fitness

Orangetheory® Fitness ( is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. Led by skilled personal trainers, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning from 500 to 1000 calories including after-burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness has been recognized on Entrepreneur's 2014 Franchise 500® list of the top franchises in the world. Visit for area developer and franchise opportunities.

SOURCE Orangetheory Fitness


Claibourne Smith
Fish Consulting
(954) 893-9150



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