MINNEAPOLIS – July 8, 2014 - The Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has selected the three finalists of the S’mores Song Music Video Contest. From now through Friday, July 18, DQ® fans nationwide can log on to DQsmoresvideocontest.com to vote for their favorite video entry.
Based on popular fan vote, one grand-prize winner will be awarded $10,000. The second prize will receive a $1,000 Dairy Queen gift card and third prize will receive one Blizzard® Treat per month for one year (a $260 DQ gift card). Winners will be announced on Monday, July 28.
The three finalists are:
"I want to congratulate all of our fans who, through this video contest, took the time to share with us their passion for the DQ brand and our S’mores Blizzard Treat in particular," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "One of the most difficult decisions was choosing the three finalists. We wish them well and encourage everyone to log on and vote for their favorite. I do know that based on the video submissions, we are a brand with the most talented fans."
All submissions for the S’mores Song Music Video Contest were judged on video quality, creativity, originality and adherence to theme. Fans were asked to submit a 45-60 second video of the next verse for the S’mores song featured in the DQ commercial.
The Dairy Queen system launched the S’mores Song Music Video Contest to celebrate the return of the S’mores Blizzard Treat flavor, a delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signature DQ soft serve. The S’mores Blizzard Treat is available throughout the month of July.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.8 million friends and become a friend at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE American Dairy Queen Corporation (ADQ)