3 New Ways PostNet Printing Franchise Is Helping Franchisees Thrive
DENVER, CO - (Marketwired - Aug 19, 2014) - PostNet printing franchise owners who gathered in Las Vegas to celebrate their success over the past year have a lot to look forward to in the coming months. The franchise system is rolling out new partnerships and technologies to power growth for new and existing franchisees.
Here are three examples of the powerful new tools the PostNet printing franchise unveiled at its annual Thrive convention:
- Improved systems for outbound sales
Since the PostNet business model is focused mainly on B2B sales, effective outbound marketing of PostNet services is the quickest way for owners to grow their businesses. To help franchisees take their outbound sales to the next level, PostNet has partnered with Sandler and Salesforce. Sandler training will help franchisees build sales confidence and techniques, while Salesforce can help PostNet keep track of sales opportunities and automate follow-up activities. Together, Sandler and Salesforce give PostNet franchisees the ability to scale their businesses more quickly.
- A revolutionary website for franchisees
PostNet has completely re-engineered www.postnet.com in a way that departs from the typical franchise model. When you visit most franchise sites, you see a lot of corporate information, but you have to search for details about local franchises. Then you typically get one page of basic content about the local franchise owner. It makes the local franchisee almost an afterthought. PostNet franchisees are leaders in their business community, and the new web architecture puts their centers front and center. New visitors to postnet.com will now be urged to select the nearest location, and once they pick a center, www.postnet.com will transform into a robust local website geared toward that specific franchisee. The new approach not only gives franchisees the online prominence they deserve, it also is expected to boost sales.
- New internal communications
PostNet also has rebuilt the internal communications platform it uses to support franchisees and that allows franchisees to interact with one another. There are myriad improvements, including improved dashboards that can be viewed on mobile devices, benchmarking that allows owners to see how their locations compare with similar PostNet centers, and tools to help owners easily analyze sales trends in order to spot opportunities.
To learn more about the PostNet printing franchise opportunity, visit www.postnetfranchise.com.
Franchise Performance Group