Le Duff America Announces Sheryl Fox as Senior Director of Non-Traditional Venue Business Development
Proven Expert in Expanding Restaurant Concepts within Non-Traditional Venues to Grow Le Duff America's Premier Brands
August 22, 2014 // Franchising.com // DALLAS – Le Duff America, Inc, the North American subsidiary of the world's second largest restaurant company in the café-bakery sector – Groupe Le Duff SA, announced today the hiring of Sheryl Fox as the senior director of non-traditional venue business development. In this role, Fox takes responsibility for growing Le Duff's la Madeleine Country French Café, Brioche Dorée and Bruegger's Bagels brands in highly-trafficked, non-traditional foodservice venues such as those in airports, universities and healthcare hubs. She brings a strong track record of success developing brands in these settings.
"Sheryl is a fantastic addition to Le Duff's development team. Her impact will be felt quickly," said Paul Carolan, chief development officer for Le Duff America, Inc. "As the Le Duff family of brands pursues its growth goals, adding top tier professionals with credentials such as Sheryl's is a primary focus. We have full confidence in Sheryl to accomplish great things here."
Prior to joining Le Duff, Fox served in two different roles at Yum! Brands Express, most recently as senior marketing and development manager following a promotion from business development channel manager. Most recently at Yum! Brands Express, she oversaw the marketing strategy and analysis for KFC Express, Pizza Hut Express and Taco Bell Express – all non-traditional takes on the Yum! collection of QSR brands. Fox led the implementation of strategies that ensured the successful growth of the Yum! Express concepts while supporting the brands' licensees through product marketing programs.
Additionally, at Yum! Brands Express, Fox's responsibilities included oversight of more than 250 locations operating in transportation centers (airports, toll roads and convenience/travel centers) and led the growth of the channel by 10 to 20 new units annually.
Previous positions include vice president of special retail markets for two Smith Mountain Industries brands (WoodWick and Virginia Candle), executive vice president at Orion Food Systems and senior development manager at Pizza Hut.
"I can see tremendous opportunities for the Le Duff America brands. Their loyal fans adore each of the concepts, and the sense of customer loyalty is truly remarkable," Fox said. "I look forward to increasing our presence in a number of attractive destinations.
Officing in Le Duff's corporate headquarters in Dallas, Fox lives in the Dallas area and is a graduate of Wichita State University.
About Le Duff America, Inc.
Le Duff America, Inc. is the North American subsidiary of Groupe Le Duff, the world's second largest café bakery restaurant company. Formed in 2002, Le Duff America operates, franchises and licenses multiple national and regional North American brands that are widely recognized as leaders in the fast casual segment of the restaurant industry, including Brioche Dorée, Bruegger's Bagels, la Madeleine, Mimi's Cafe and Timothy's World Coffee. A passionate commitment to quality, authenticity, innovation, nutrition and fresh menu items born out of Le Duff's Joie de Vivre (Joy of Life) unifies the brands, creating synergies for their growth with proven restaurant ownership groups and global foodservice companies in a variety of traditional and non-traditional venues.
For more information about le Duff America, Inc., visit www.groupeleduff.com.
SOURCE Le Duff America, Inc.
All Points Public Relations