Famous Philly Burger Bar PYT Announces International Franchising Partnership

Famous Philly Burger Bar PYT Announces International Franchising Partnership

PYT Burger Teams Up With Fransmart To Bring Burger Bar Concept To Worldwide Markets

September 02, 2014 // Franchising.com // Philadelphia, PA - PYT Burger, 'Home To America's Craaaziest Burgers' and the world's only burger joint serving your burger on a fresh donut bun, is expanding worldwide. PYT owners Tommy Up & Sarah Brown's neighborhood Philadelphia burger bar has gained a cult-like regional following and international fame for their insanely inventive creations, like the Deep-Fried Twinkie Burger, Donut Cheesesteak Burger & decadent spiked Adultshakes™.

PYT has partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Qdoba Mexican Grill, to expand its unique and exciting brand internationally. Up said of the partnership, "We were doing daily radio and television interviews everywhere from New Zealand to Saudi Arabia to the national morning shows and we knew it was time to take the PYT show on the road. When we saw that Fransmart was behind many of the current cutting edge fast casual restaurants, we knew they were the perfect partner."

PYT Burger has made a notorious name for itself in the robust restaurant market of Philadelphia and in the booming fast casual burger segment. With national media features in Time Magazine, The Huffington Post, USA Today, People Magazine, Zagat and more, the brand dominates the trending food news cycle with each announcement of their newest, increasingly over-the-top menu items. The brand has been a frequent feature on The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, The Rachael Ray Show, The Chew and has also famously been showcased on Saturday Night Live's Weekend Update with Seth Meyers.

The brand, not coincidentally, has an impressive social media footprint and a fierce customer following. Up refers to his customer base as being 'very social media savvy', and PYT interacts with fans via a distinctly humorous social media voice. The diverse crowd – from families coming in for lunch, brunch and dinner, to late nighters enjoying a fourth meal and a spiked Adultshake™ – blurs the line between restaurant and bar. PYT, whose mission statement is 'to deliver delicious and mind-blowing burgers to the masses', is now en route to do just that.

Fransmart sees great potential for PYT Burger, as CEO Dan Rowe has vast experience in fast casual better burgers. Says Rowe, "The brand has already made a name for itself, and differentiated itself in a crowded restaurant segment. The hard part is done, and the easy part is fulfilling demand in the markets where consumers are already demanding PYT's presence."

About PYT

PYT Burger is Philadelphia's neighborhood burger bar, offering traditional menu items like burgers, sliders, grilled cheese, waffle fries and beer battered onion rings; bar menu items like themed adult milkshakes (PYT owns the trademark for their spiked Adultshakes™); as well as some very inventive, indulgent and definitely non-traditional menu items. After introducing creations like The Doh!Nut, the Deep-Fried Twinkie Burger and the Lasagna Bun Burger, PYT Burger quickly gained fame as home of "America's Craziest Burgers" and has dominated the burger news since. Combining the atmosphere of a classic American hamburger place with fun unique bar drinks, consumers come in just as much for the food as they do for the wacky cocktails and late night atmosphere.



Casey Thorp



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