la Madeleine Country French Café Joins Share Our Strength in Fighting Childhood Hunger with "No Kid Hungry" Campaign
Brand Furthers Commitment to End Childhood Hunger; Aims to Raise $300,000 with the Help of Guest Donations and Cookie Sales
September 03, 2014 // Franchising.com //
What: Committed to taking a proactive stance in the fight against childhood hunger, la Madeleine Country French Café is teaming up with Share Our Strength for the month long No Kid Hungry campaign. La Madeleine, which implements a series of year round initiatives to raise funds and awareness about childhood hunger, has a goal of $300,000 for the Share Our Strength No Kid Hungry campaign.
During this September’s fundraising period, la Madeleine is providing monies to the campaign through two donation sources:
- When guests buy a cookie, la Madeleine will donate a dollar
- When guests donate $5, they receive la Madeleine coupons worth $20
- Coupons are for free pastries, salades, soupes and specialty coffees
- Coupons are valid throughout October and November
Why: Fighting childhood hunger is a core commitment that la Madeleine has made to the communities it serves and around the world. More than 16 million children in the United States struggle with hunger.
Where: All la Madeleine cafes with exception of airport locations are participating. For a full list of locations, please visit www.lamadeleine.com.
When: Wednesday, September 3, 2014 to Tuesday, September 30, 2014
About la Madeleine
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, there are currently more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
SOURCE la Madeleine