Tim Hortons Is Sharing Smiles From Coast To Coast

Tim Hortons Smile Cookie Campaign Launches Today Supporting more than 500 Charities across Canada

Oakville, ON - September 15, 2014 - Tim Hortons annual Smile Cookie campaign is back for another year of smiles in communities across Canada. Starting today for one week, Tim Hortons Guests can purchase a freshly baked chocolate chunk Smile Cookie for $1 at participating restaurants, with 100 per cent of the proceeds being donated by Restaurant Owners in support of local community charities, hospitals and programs.

"The impact of the purchase of each Smile Cookie is tremendous," said David McMullen, Vice President Marketing, Tim Hortons. "At Tim Hortons we are fortunate to have very loyal Guests and with their support, along with the generosity of our Restaurant Owners, the campaign becomes larger and larger every year allowing us to support hundreds of deserving charities and initiatives. We are grateful to have this opportunity."

The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become an annual fundraising event at Tim Hortons restaurants across North America. Last year, the campaign raised more than $5 million across Canada and the United States. Nationally, more than 500 local charities are supported each year through the campaign.

New this year, Canadians can share their Smile Cookie Selfies with friends and family. Simply take a picture of yourself with your delicious Smile Cookie then share via Facebook, Twitter or Instagram using #Smile Cookie.

Visit www.timhortons.com/smilecookie to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation at Twitter @TimHortons, Facebook.com/TimHortons; and Instagram @TimHortons

About Tim Hortons Inc.

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

SOURCE Tim Hortons Inc.

Contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047

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