Chicken Gets its Time to Shine at Culver's

New TV spot Highlights Culver's Antibiotic-Free Chicken

PRAIRIE DU SAC, Wis. - September 5, 2014 - Guests at Culver's have another reason to feel good about meal choices for themselves and their families. In a new television spot, guests experience, first-hand, the care and quality that goes into the restaurant's plump, juicy chicken. Culver's brings the importance of humanely-raised, great-tasting chicken front and center with the help of CEO and co-founder Craig Culver and one of the restaurant's chicken growers - a sixth-generation farmer and mother of two from South Carolina.

"In everything we do at every restaurant, we treat our guests as we would treat our own families," says David Stidham, vice president of marketing at Culver's. "Our new television spot allows us to show guests the importance we place on providing them with delicious, wholesome chicken. It's truly the best in the business."

View Culver's Chicken TV Spot [https://www.youtube.com/watch?v=GYQ3MusAZww]

High quality feed and a well-maintained living environment ensures the chicken the restaurant provides is healthy and wholesome. Culver's chicken's fresh, flavorful tastes stems from being fed a diet with 100% natural vitamins and minerals. There's a lot to love about Culver's chicken. It's cooked to order, plump and juicy and it tastes great.

"You'll hear our sixth-generation farmer, say it right in the spot," says Stidham. "We stand by our chicken. We want guests to know it's something they can feel good about providing to their own families."

Guests can enjoy Culver's chicken in a Crispy or Grilled Chicken Sandwich, as Regular or Buffalo Chicken Tenders, Chicken Dinner or in any of its salads.

This TV spot is the fifth commercial by Culver's which showcases the food producers who are dedicated to bringing delicious ingredients to Culver's guests. Whether partnered with a cattle rancher, a fisherman or a chicken farmer, each of these commercials highlights Culver's commitment to providing high-quality food.

About Culver's

For over 30 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients, served with a smile. The ever-expanding franchise system now numbers more than 500 family-owned and operated restaurants in 22 states. The restaurants' nationally-recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger®, made from fresh, never frozen, beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit http://news.cision.com/culver-franchising-system--inc-, http://www.culvers.com/facebook, http://www.twitter.com/culvers, https://plus.google.com/+culvers or http://www.instagram.com/culvers.

SOURCE Culver's

Contact:

Paul Pitas
608.644.2614
mediainquiries@culvers.com

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