September 22, 2014 // Franchising.com // Taco John's® is getting a jump on International Coffee Day. Instead of waiting until September 29, the Mexican quick service restaurant chain is offering free coffee to its guests four days early – on Thursday the 25th.
Taco John's® began offering Boyer's Coffee during the summer of 2014."The first cup is on us because we want everyone to try the distinctive, high-quality flavor of Boyer's, our new coffee partner," says Jeff Linville, CEO for Taco John's®. "We want to provide our guests with another reason to keep coming back."
Free coffee will be available during breakfast hours at participating locations on the 25th. Taco John's® began offering Boyer's Coffee this past summer. Now that all locations are brewing the premium, 100% Arabica coffee, Linville sees an opportunity to encourage breakfast customers to continue returning for a great experience.
"Breakfast is the fastest-growing part of our business. Some Taco John's® locations are experiencing almost 20 percent sales growth," says Linville. "We think offering Boyer's coffee is an important ingredient for even more growth."
SOURCE Taco John's
Billie Jo Waara
Chief Marketing Officer
Taco John's International, Inc.
307.635.0101, Ext. 104