Taco John’s Serves Free Coffee on September 25

September 22, 2014 // Franchising.com // Taco John's® is getting a jump on International Coffee Day. Instead of waiting until September 29, the Mexican quick service restaurant chain is offering free coffee to its guests four days early – on Thursday the 25th.

Taco John's® began offering Boyer's Coffee during the summer of 2014."The first cup is on us because we want everyone to try the distinctive, high-quality flavor of Boyer's, our new coffee partner," says Jeff Linville, CEO for Taco John's®. "We want to provide our guests with another reason to keep coming back."

Free coffee will be available during breakfast hours at participating locations on the 25th. Taco John's® began offering Boyer's Coffee this past summer. Now that all locations are brewing the premium, 100% Arabica coffee, Linville sees an opportunity to encourage breakfast customers to continue returning for a great experience.

"Breakfast is the fastest-growing part of our business. Some Taco John's® locations are experiencing almost 20 percent sales growth," says Linville. "We think offering Boyer's coffee is an important ingredient for even more growth."

SOURCE Taco John's

Contact:

Billie Jo Waara
Chief Marketing Officer
Taco John's International, Inc.
307.635.0101, Ext. 104
BJWaara@tacojohns.com
Twitter.com/BillieJoWaara

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