RE/MAX Expands Digital Marketing Capabilities
Enhanced Design Center from Imprev Helps Agents Better Engage Buyers and Sellers
October 02, 2014 // Franchising.com // DENVER – RE/MAX, LLC will significantly expand the digital marketing content it provides its 75,000-plus agents in the U.S. and Canada. The Premium Services package provided by Imprev is now available at no additional cost to agents using the award-winning RE/MAX Design Center, a web-based marketing tool.
The Premium Services package includes two-dozen highly targeted digital and print drip marketing campaigns, as well as Single Property Websites and YouTube compatible listing videos.
"The new content available through Design Center will provide another competitive advantage to our agents," said RE/MAX, LLC CEO Margaret Kelly. "This valuable tool continues to revolutionize agent marketing with innovations that leverage the power of the RE/MAX brand."
The RE/MAX Design Center, is a comprehensive marketing platform that enables agents to connect with consumers through mobile, social, video in addition to traditional marketing channels, with a broad array of digital and print marketing content – all in one application.
"RE/MAX agents know that success comes from connecting with and engaging home buyers and sellers and their Design Center has been at the core of that strategy for nearly a decade," said Imprev CEO Renwick Congdon. "RE/MAX was at the forefront of the industry when it debuted the Design Center and remains there because of the highly collaborative, long-term relationship we enjoy. RE/MAX has been a great partner over the years and everyone at Imprev is proud of the work we’ve done together."
Congdon notes that the new RE/MAX email and print drip marketing campaigns speak to the interests of target demographics including active sellers, move up buyers, real estate investors, downsizers and more. The newly designed Single Property Websites give RE/MAX agents the ability to showcase properties in a familiar and interactive way, while the new YouTube listing videos were inspired by the RE/MAX "Dream with Your Eyes Open" advertising campaign.
These additions come on the heels of recently created digital listing presentations for RE/MAX and The RE/MAX Collection for luxury properties. The eMagazine-style listing presentations allow agents to interact with prospective sellers on a tablet device. There is also a recruiting presentation designed specifically for brokers.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 96,000 agents provide RE/MAX a global reach of more than 95 countries. Nobody sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a subsidiary of RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $140 million for Children’s Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
SOURCE RE/MAX Network
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