McAlister's Deli Expands "Big Bold" Menu with New Sandwich and Catering Option

Award-Winning Fast Casual Restaurant Caters to Big Appetites with Bold Flavors 

October 06, 2014 // Franchising.com // ALPHARETTA, Ga. – McAlister's® Deli, a leading fast casual restaurant, announced today it has expanded its "Big Bold" menu by adding the New Orleans Muffuletta and a new catering option, the Big Bold Catering Box.

"Our 'Big Bold' sandwiches have been incredibly popular among guests. By adding the Muffuletta to the lineup and offering a catering option, we are giving guests more of what they already love," said McAlister's Chief Marketing Officer Donna Josephson. "We are confident these new menu items will satisfy guests' cravings for bold flavors and larger portions at any time of day, whether it's lunch, dinner or as a convenient addition to fall gatherings."

Already a favorite, the New Orleans Muffuletta offers a hearty portion and bold flavors featuring Gambino's authentic muffuletta bread and is piled high with Black Forest ham, salami, olive salad and provolone. The Big Bold Collection Box features 24 sandwiches stacked with flavor and served on a variety of white and multigrain baguettes. An extension of the popular Big Bold Sandwich line-up is perfect for big appetites, tailgating and holiday parties. Each Big Bold Collection Box serves 12-16 guests and comes with assorted chips. Sandwiches include:

  • The Italian
  • Memphian™
  • Horseradish Roast Beef
  • King Club
  • Southwest Turkey

Technomic® recognized McAlister's twice in its Chain Restaurant Consumers' Choice Awards — in 2014 as the top kid-friendly fast casual chain and in 2013 as the top fast casual chain for food and beverage. This year, Nation's Restaurant News named McAlister's the top limited-service sandwich chain in its Consumer Picks Survey. Also in 2014, QSR Magazine recognized the brand as one of the "Best Franchise Deals" and named McAlister's to its QSR 50 list, ranking 13th for U.S. average sales per unit in 2013. FastCasual.com also recognized the brand on its "Top 100 Movers and Shakers" list of 2014 and Franchise Business Review named McAlister's one of 2014's "Top Franchises" in the Food and Beverage category based on franchisee satisfaction.

About McAlister's

Founded in 1989, McAlister's® Deli is a fast casual restaurant chain known for its sandwiches, spuds, soups, salads, desserts and McAlister's Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister's also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister's brand has 330 restaurants in 24 states. The company has corporate offices in both Alpharetta, Ga., and Ridgeland, Miss. For more information, visit www.mcalistersdeli.com.

SOURCE McAlister's® Deli

Media Contact:

Ashley Rodriguez
Fish Consulting
(571) 312-6174
arodriguez@fish-consulting.com

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