Juice It Up! Overhauls Menu to Focus on Craveable Healthy Options

Fresh-Squeezed Juice Creations and Pitaya-Acai Fusion Bowls Among New Additions

IRVINE, CA - (Marketwired - Oct 7, 2014) - Juice It Up!, the nation's largest raw juice bar and hand-crafted smoothie franchise, today announced the completion of its franchise-wide menu refresh. All 81 locations have been updated with new menu boards designed to help guests identify the products best suited to their individual preferences. Juice It Up! has also added new menu items to its lineup of functional fresh-squeezed raw juices, blended-to-order real fruit smoothies and handcrafted açaí and pitaya bowls.

"Juice It Up! is committed to leading the juicing industry in product innovation, and our talented team is constantly at work to stay ahead of the trends," said CEO, Frank Easterbrook. "When it comes to quality of ingredients and transparency with our discerning customers, avid juicers and smoothie-lovers alike, we have a responsibility to set the bar high."

One such industry first was set by Juice It Up! in April 2014 when the brand debuted Raw Fusion, the first 100 percent raw, blended fiber-rich juice offered by a franchised chain designed to satisfy hunger, sustain energy and support digestive health.. The menu refresh includes a new iteration of the fresh-blended concept, the Red Fusion: a raw beet, pineapple, red grape, cucumber, and strawberry blend that creates a delicious beverage with only 190 calories.

Additional new menu highlights include:

  • Super Fusion Bowl: a delicious and nutrient-rich combination of pitaya and açaí topped with fresh fruit and organic granola
  • The Revitalizer: This Vitamin E packed raw juice gives a real boost for a healthy heart
  • Customized Raw Juices: choose a fruit or vegetable base and then add up to five ingredients from Juice It Up!'s list of 14 fresh produce items
  • Make it Green: add spinach and kale to any Superfruit Bowl
  • Make it Delightful: substitute no sugar added frozen yogurt in any smoothie for more fiber, less calories and less sugar
  • Pitaya: the refreshing and energizing super fruit known to be high in Vitamin C and full of antioxidants has become a permanent addition to the Juice It Up! menu
  • Ginger Shots: small yet mighty in nutrients these 1oz and 2oz shots of raw ginger pack a healthy punch to help kick start your day

"Everyone has their own definition of health, and our new menu empowers our guests to easily identify the options that make most sense for them," said Carol Skinner, Sr. Director of Marketing and Business Development. "We're passionate about providing nutritious on-the-go products, and we are inspired by our customers engaging in the healthy, active lifestyle advocated by Juice It Up!."

Juice It Up!'s menu overhaul comes on the heels of two years of net sales growth, resulting in nearly a 50 percent increase over the past 25 months. The brand's consistent growth rate significantly exceeds same store sales of Juice It Up!'s largest competitors, including Jamba Juice, Robeks and Smoothie King.

To view the full menu, visit www.juiceitup.com, and to learn more about becoming a franchisee, visit www.juiceitupfranchise.com/.

About Juice It Up!

Juice It Up! is the nation's leading smoothie and juice bar franchise that specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as handcrafted Açaí and Pitaya Bowls. Founded in 1995, the Irvine, Calif.-based brand is committed to providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with health in mind. With 81 locations across California, Arizona, New Mexico and Texas, the company is aggressively expanding in 2014 with its newly revamped restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand's active personality and motto to "Live Life Juiced!" An established brand with unparalleled experience in the raw juice bar industry, Juice It Up! has reported nearly 50 percent consecutive month over month net sales growth for more than two years and is poised for aggressive expansion throughout the U.S. For product information or to learn about the benefits of owning a Juice It Up!, visit www.juiceitup.com.

Juice It Up! Social Media Pages:

Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/livelifejuiced/
Pinterest: https://www.pinterest.com/juiceitup/

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