October 17, 2014 // Franchising.com // Earlier this month, You Move Me was recognized by LinkedIn for their accomplishments with using the social media giant's marketing platform that led to a huge spike in web traffic and franchise inquiries.
The LinkedIn Marketing Solutions team published a case study profiling the success of You Move Me's Sponsored Update and InMail campaign, alongside industry titans such as General Electric, Chevron and Microsoft.
Excerpt from the case study:
"With LinkedIn's targeting capabilities and creative tools for reaching out to the right professionals at the right time, You Move Me attracted a new audience of possible franchise owners. Sponsored Updates saw engagement rates three times higher than average LinkedIn benchmarks, while InMails showed a click-through rate two times the average rates – and open rates five times the average rate. The high rates of engagement translated into quality leads for You Move Me. Leads from LinkedIn converted at twice the rate of other leads, while traffic to the You Move Me franchise development webpage increased 150%."
LinkedIn has quickly become You Move Me's primary tool for generating interest in their franchise opportunity. In a time where attention span is low and traditional franchise marketing strategies aren't as effective as they once were, LinkedIn has provided You Move Me with an effective channel to reach potential franchise candidates.
"We're looking for new Franchise Partners and have been targeting professionals with an aptitude for sales and marketing, moving experience is not required", explains Founder & CEO of You Move Me, Brian Scudamore. "I love LinkedIn! It's the social media platform I use the most and it's been an extremely valuable tool in helping us grow our business".
Read the case study here.
For more information on the You Move Me franchise opportunity, please visit www.youmoveme.com/us/franchising/the-opportunity.
You Move Me is a professional, local moving company that moves people, not just their boxes. You Move Me is pioneering a new standard for the moving industry with a customer experience that is different from what's expected. It's a full service moving company that's almost fun; offering moving, packing, and supplies options; and a wardrobe box that doubles as a kid's fort! You Move Me really cares - from morning coffee service to a housewarming gift - this is professional and friendly packed up into one great company. You Move Me services 60 million people in more than 30 metros throughout Canada and the U.S. Visit www.youmoveme.com.
SOURCE You Move Me
PR Manager, You Move Me