October 29, 2014 // Franchising.com // DALLAS – La Madeleine Country French Café is proud to announce the results of fundraising efforts for the Share Our Strength No Kid Hungry campaign. The brand’s commitment to fight against childhood hunger generated more than $250,000 during the recent fundraising drive.
As part of the No Kid Hungry campaign, la Madeleine and its guests helped to raise funds to fight hunger through two donation sources. La Madeleine donated $1 from every cookie purchase. Plus, la Madeleine presented guests who made a $5 donation with coupons worth $20. The collaborative effort between la Madeleine’s 70-plus locations and their guests demonstrates the continual support given to the fight against childhood hunger.
"Participating in Share Our Strength No Kid Hungry campaign is a gratifying experience year after year," said John Cahill, chief operating officer for la Madeleine Country French Café. "At all levels of the company, from our restaurants to our corporate office, we are committed to fighting childhood hunger. It is amazing to see the difference that can be made when efforts are combined."
Share Our Strength engages thousands of restaurants nationwide to help raise awareness around the issue of childhood hunger in the United States, and to increase funds to support its No Kid Hungry campaign. More than 16 million children in America struggle with hunger. As a community ally, la Madeleine encouraged guests to join the cause and help the brand raise money.
Management and staff at the café bakeries showed heartfelt dedication to the cause during the campaign, helping build awareness and encouraging contributions from new and longtime guests. Each $1 raised helped to connect a child in need with up to 10 nutritious meals.
"Food is a precious commodity that many take for granted each and every day," said Debbie Shore, Share Our Strength’s co-founder. "We are very grateful for all the restaurants that join in on our campaign. We are happy with the results generated this year and look forward to continuing our rewarding relationship with la Madeleine."
To date, Share Our Strength’s No Kid Hungry campaign has resulted in more than 107 million meals for children. To learn more about No Kid Hungry campaign visit www.nokidhungry.org.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic country French fare to America. Inspired by his mother’s cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine’s French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine’s authenticity, innovation and fresh menu items differentiates the brand, creating widespread restaurant investor appeal.
A treasured part of many communities for more than 30 years, la Madeleine has more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. No Kid Hungry connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
SOURCE la Madeleine Country French Café
All Points Public Relations