Top Round Partners With Upside Franchise Consulting To Franchise Chef Driven Fast Food Concept
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Top Round Partners With Upside Franchise Consulting To Franchise Chef Driven Fast Food Concept

Los Angeles, CA (PRWEB) October 22, 2014 - Top Round Roast Beef is delighted to announce they are partnering with Upside Group Franchise Consulting (USG) to offer franchise opportunities to entrepreneurs interested in providing their community with a stylish fast-food restaurant providing classic eats made with the highest quality ingredients.

Founded by Chef Anthony Carron, Noah Ellis, Chef Steven Fretz, and James Beard Award Winner Jamie Tiampo, Top Round Roast Beef is a chef driven fast-food concept where people can nosh on wholesome roast beef sandwiches while enjoying a fun, nostalgic atmosphere. Modeled after the roast-beef chains of yesteryear, Top Round serves up sandwiches made with USDA Choice top round that is slow roasted for twelve hours and garnished with a variety of delicious toppings, including horseradish cream, house-crafted "Wizz," roasted mushrooms, jalapeño straws, and Provel cheese. Customers can also savor hand-cut curly fries cooked in 100% beef fat, hand breaded chicken sandwiches, authentic milkshakes of extraordinary flavor combinations, and frozen custards called "concretes." Diners also have fun creating their own floats by choosing from 127 Coca-Cola flavors.

Before their grand opening in June of 2013, the astute entrepreneurs carefully designed a nostalgic menu made with real ingredients, which would keep their customers’ mouths watering and coming back for more, usually with their family and friends in tow. After accumulating rave reviews and copious accolades, Carron, Ellis, Fretz, and Tiampo developed teachable systems and repeatable processes which make Top Round Roast Beef the perfect contender to become a franchise leader in an under explored market. "The better burger market is increasingly crowded. The roast beef sandwich segment only has one national player, and I guarantee you that we’ll win on taste, quality, and crave-worthiness in every comparison," said Tiampo.

"As a chef driven fast-food concept, Top Round Roast Beef combines food of the highest quality that’s served fast in a fun, nostalgic setting. Our food is made from scratch and is wholesome, real, and of superior quality." explains Carron, founder of 800 Degrees Neapolitan Pizzeria. "We took all our years of experience as culinary professionals, creating a menu that customers will want to come back to, and a system that operators can trust," echoed Fretz.

As Top Round Roast Beef begins its journey into the franchising world, Carron, Ellis, Fretz and Tiampo are certain that Upside Group Franchise Consulting will help make the road to success less bumpy. "We placed ourselves in the hands of Upside Group Franchise Consulting because it has an established system in place to support rapidly expanding franchisers." said Ellis. "As we grow, we’re looking to partner with qualified multi-unit operators located in densely populated urban markets such as Los Angeles, New York, Dallas, Chicago, Washington, DC, and San Francisco."

Mario Altiery, the President and founder of Upside Group, is pleased to be working with the culinary geniuses behind Top Round Roast Beef. "It’s a pleasure to be assisting brilliant people who take great pride in their work, and then watching them grow."

About Top Round Roast Beef

Anchored in Los Angeles, California, Top Round Roast Beef is a chef-inspired restaurant that serves quality food quickly in a nostalgic atmosphere. While top round roast beef sandwiches are the main attraction, we take great pride in our hand-breaded chicken sandwiches, hand-cut curly fries and delicious desserts, all created the old-fashioned way. To learn more please visit: For franchisee information, please contact Anthony Carron at 415.823-6452, email

About Upside Group Franchise Consulting

Headquartered in Scottsdale, Arizona, Upside Group Franchise Consulting is a full service, boutique franchise consulting firm with offices across the country. They have a handpicked, professional staff with decades of franchise experience from all disciplines of the franchise industry. Upside Group Franchise Consulting offers their clients a full suite of franchise services including innovative franchise marketing programs, outsourced franchise sales, franchise sales training, franchise lead screening, franchise manuals, franchise marketing collateral, and award winning web design. To learn more, please visit:


Mar-Lyn Vitale
Upside Group Franchise Consulting
+1 (888) 445-2882



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