November 03, 2014 // Franchising.com // ARLINGTON, VA - This month, popular restaurant chain California Tortilla makes its eagerly-awaited return to Arlington, re-opening its original Courthouse location with a complete remodel, along with fresh new faces including a new staff and new owner. Conveniently located on Wilson Boulevard, adjacent to retail, restaurants and high-end residential buildings and just a block from the Courthouse Metro Station, the fast casual favorite makes a welcome return to the neighborhood.
For owner Darryl Shrock, California Tortilla offered the perfect opportunity to open his first franchise. A veteran marketing professional, with stints at AOL and American Express, Shrock considered a number of different brands before settling on California Tortilla.
"California Tortilla has a strong brand identity, a loyal fan following and a great reputation in the franchise world - an ideal fit for what I was looking for," said Shrock. Shrock also has many years of personal experience as a customer: "My family and my friends have always eaten there and enjoyed great service and delicious burritos!"
When the Courthouse location became available, Shrock jumped at the chance to open a restaurant in the neighborhood and with over a decade of experience in residential real estate development, location is something he knows a thing or two about. "This area has risen vertically in recent years, and with new residential apartment developments popping up in every direction, we don't expect any shortage of hungry customers." What's more, "Courthouse is a highly walkable area, and with tons of daytime foot traffic from all the nearby offices we expect to do a booming lunch business."
California Tortilla Arlington will offer both indoor and outdoor seating, with a 50-seat patio, a portion of which Shrock hopes to make dog-friendly. He also plans to offer wine and beer, catering to the young professionals who will make up much of the local dinner crowd.
Shrock is already making plans to open additional California Tortilla locations in the DC Metropolitan area over the coming years: "While some fast casual options chase trends, California Tortilla doesn't need to: they've built a concept based on fresh, top-quality ingredients and strong customer service. This is a business that has legs - it's going to be around for a long time."
California Tortilla Arlington will celebrate its grand re-opening this Thursday by serving free burritos and a beverage for both lunch and dinner service. Plus, they'll be offering free burritos for a whole year to the first 20 customers in line that morning. If past openings are any indication, expect hungry locals to turn out in droves. And what better way to say hello again to the neighborhood?
California Tortilla Arlington is located at 2057 Wilson Blvd; Arlington, VA 22201
Fast casual leader California Tortilla serves fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, and salads all grounded in a foundation of Mexican cuisine yet combined with imaginative flavor combinations and customization opportunities. They are Mexican Re-Imagined. Based in Rockville, MD, the fast-casual chain has over 40 locations across the East Coast in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts, New Jersey and the District of Columbia. They are best known for their fresh food, unique recipes, innovative promotions, customer and community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.
For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.
SOURCE California Tortilla