First Zaxby’s in Martin Hatched Nov. 3 with Grand Opening Celebration
First 100 Guests Will Receive A Zaxby's Fanatic Pack of Free Dealz For A Year*
MARTIN, Tenn. (October 31, 2014) - A Southeast favorite for chicken fingers and wings and one of the nation's fastest-growing restaurant chains, Zaxby's is celebrating the grand opening of its first location in Martin on Monday, Nov. 3 by giving away a Fanatic Pack of 52 Free Dealz – meaning a free item at Zaxby's each week for a year – to the first 100 guests. Located at 161 Commons Drive, the restaurant will operate 10:30 a.m. to 10 p.m. daily.
Kicking off at 10:30 a.m., the community is invited to the grand opening festivities, and the first 100 guests in line will receive a Zaxby's Fanatic Pack of 52 cards, each valid for one week for the dates specified.* Zaxby's Fanatic Pack of Free Dealz includes menu favorites like a free Meal Deal, a free Milkshake, a free Zappetizer and more. Guests must be in line by 10 a.m. for a chance to receive a free Zaxby's Fanatic Pack.
"Following the original Zaxby's model, we wanted to open in a thriving college town supported by a tight-knit community.," said Chip Hults, co-licensee of three current Zaxby's locations. "This brand is an ideal fit for Martin and we believe residents will embrace Zaxby's superior product, family values and commitment to the community."
The first in Weakley County, the Martin restaurant is the 63rd in Tennessee and the fourth for Hults and Manwell. The team is planning to open two additional locations in the market and is currently looking for sites in Union City and Dyersburgh. Zaxby's currently operates more than 645 locations in 15 states - Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia.
"We've assembled a great group of around 50 team members at our Martin restaurant who will deliver on the Zaxby's mission to consistently create encore experiences that enrich lives one person at a time," said Hults. "We believe the restaurant from the atmosphere to the service will exceed our guests' expectations."
Offering seating for 70, the 3,500 square-foot restaurant will include Zaxby's unique interior design - custom, vintage prints and local memorabilia donated from colleges and high schools in the area. Zaxby's also offers drive-thru services to meet the needs of customers on the go.
An alternative to fast food, Zaxby's offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby's most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. With football season underway, the new Zaxby's offers customized catering to complement tailgates of any size.
Martin Zaxby's guests will enjoy the Coca-Cola Company's proprietary drink fountain, Coca-Cola Freestyle®. The sleek, stylish fountain is touch screen operated, enabling guests to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that were not available in the U.S prior to the arrival of Coca-Cola Freestyle®.
Zaxby's also offers four salads, or Zalads: The House, The Blue, The Caesar and its newest addition, The Cobb. All of Zaxby's Zalads are prepared with chicken, three kinds of lettuce, interesting ingredients – such as French-fried onions – fresh veggies and juicy tomatoes, and are larger than most salads served elsewhere. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.
Additionally, Zaxby's offers a new line of premium milkshakes, including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.
*Free Fanatic Dealz cards are not redeemable before or after the dates shown and are valid at this Martin location only.
An alternative to fast food, Zaxby's offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby's as the Most Craveable Fast Casual in America, in Technomic's Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. In honor of the thousands of children the restaurant chain serves every year, Zaxby's is a proud supporter of Make-A-Wish®. The company operates more than 645 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.