Build-A-Bear Workshop and Toys for Tots Join Team Santa to Help Children in Need Have a Happy Holiday

ST. LOUIS - (BUSINESS WIRE) - Nov. 10, 2014 - Build-A-Bear Workshop® is inviting Guests to join Team Santa to help all children have a special holiday season. The Company announced today that it will launch a national Stuffed with Hugs® event Nov. 14 through Nov. 16, where Guests will be invited to make a special bear for free to donate to Toys For Tots. This is the seventh consecutive year Build-A-Bear Workshop has supported The Marine Toys for Tots Foundation during the holiday season.

Now through Dec. 14, Build-A-Bear Workshop Guests can visit any store nationwide to make or donate new, unwrapped toys for local children in need. The Company will match each Guest's donation, up to 20,000 with a Build-A-Bear Workshop furry friend. Guests can also make a monetary donation at checkout in stores and online at buildabear.com® through Dec. 31.

"The gift of giving is particularly gratifying during the holiday season," said Gina Collins, chief marketing officer, Build-A-Bear Workshop. "We recently heard from Santa that the nice list is extra-long this year and Build-A-Bear Workshop wants to do its part in making sure that as many children as possible can have some fun and enjoyment this holiday. Toys for Tots is the perfect partner in helping us deliver joy to children in need of a teddy bear hug."

"Toys for Tots is thrilled to be joining up with Build-A-Bear Workshop's Team Santa this holiday season," said Bill Grein, vice president, marketing and development, Marine Toys for Tots Foundation. "Part of the magic of the holiday season will surely be captured at Santa's Workshops. Build-A-Bear Workshop is providing children and families with the chance to literally see their giving take shape through the unique bear-making experience. Toys for Tots is thrilled to once again be part of Build-A-Bear Workshop's holiday fun and generosity."

Over the last seven years, Build-A-Bear Workshop and its Guests have donated $7.8 million worth of toys and raised more than $1.7 million for Toys for Tots.

About The Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 67th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Their gifts offer these children recognition and a positive memory they will cherish for a lifetime. Many of the gifts they provide, such as books, games and sports equipment, make a significant contribution to the educational, social and physical development of these children. In 2013, Marines distributed gifts to 6.8 million children in 762 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors. For more information, visit www.toysfortots.org.

About Build-A-Bear Workshop, Inc.

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the sixth year in a row in 2014. Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $379.1 million in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its website at buildabear.com®.

Trademarks

We thank you for your interest in covering our business! As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that, when referencing the process of making stuffed animals, you use the word "make" not "build." Build-A-Bear Workshop is our well-known trade name and a registered trademark of Build-A-Bear Retail Management, Inc. As such, Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb. Thank you!

SOURCE Build-A-Bear Workshop, Inc.

Contacts:

Amanda Leesburg
Leesburg PR
404-218-6578
amanda@leesburgpr.com

Tanya Coventry-Strader
Build-A-Bear Workshop, Inc.
314-423-8000, ext. 5293
tanyaco@buildabear.com

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