November 11, 2014 // Franchising.com // PARSIPPANY, N.J. – Wyndham Hotel Group, the world’s largest hotel company with approximately 7,590 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), announced the expansion of its select-service TRYP by Wyndham® brand in New York City with the signing of a franchise agreement for a 334-room hotel in Manhattan’s Times Square, marking the brand’s second property in the market.
The hotel, scheduled to open by spring 2015, is undergoing a multi-million dollar renovation and redesign led by owner and operator Hampshire Hotels Management. Its location on West 48th Street in bustling Times Square will put guests directly in the hub of the city’s world-famous attractions, major businesses and public transportation.
TRYP by Wyndham New York Times Square will feature eclectic, contemporary décor alongside the brand’s signature amenities, including a gastro bar serving cocktails and tapas-style dishes; the open, inviting Plaza Central, which serves as the social center for guests with comfortable seating and integrated connectivity; and meeting space in the on-site library.
"With such a prime location, thoughtful offerings and a respected partner in Hampshire Hotels Management, this signing marks a significant milestone in our efforts to expand the TRYP by Wyndham brand in the world’s most cosmopolitan cities," said Bill Hall, brand senior vice president of TRYP by Wyndham. "The heart of the TRYP by Wyndham brand is our ‘Own the City’ brand culture, which displays passion for our guests and for the cities we serve. We look forward to extending that culture to New York City visitors at a second location, which will exude the spirit, style and service for which the brand has become known."
Signature guest rooms at TRYP by Wyndham New York Times Square will include five Fitness rooms, which feature fitness equipment for a private workout, and 45 over-sized Family rooms with bunk beds for children and a larger, separate bed for adults.
Additional amenities and services will include free high-speed wireless internet access; a coffee bar; the brand’s signature blog wall, comprised of two 46-inch screens to keep guests updated on local events and connected to hotel staff, known as TRYP Ambassadors; business services; and a fitness center.
"The Times Square District is growing at a rapid pace, and we’re thrilled to be working with TRYP by Wyndham as they bring their second property here to life," said Eric Danziger, president and CEO of Hampshire Hotels Management. "The TRYP by Wyndham brand culture is rooted in passion for guests and the neighborhood alike, and we look forward to seeing this new hotel thrive right in the heart of New York City."
Since 2013, the brand has expanded globally with signings and openings in major cities throughout Latin America, Europe and the Middle East, including Panama City, Istanbul, Amsterdam and Dubai. Domestically, Wyndham Hotel Group announced the signing of a franchise agreement earlier this year for a new-construction TRYP by Wyndham hotel in Long Island City, New York, scheduled to open in 2016. The brand portfolio currently consists of nearly 120 hotels and 17,000 rooms across Europe and the Americas.
TRYP by Wyndham®, part of the Wyndham Hotel Group family of lodging brands and parent company Wyndham Worldwide Corporation (NYSE: WYN), represents nearly 120 hotels and 17,000 rooms across Europe and the Americas. The brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris, France; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and New York City, U.S. Properties feature an "Own the City" brand culture, which focuses on openly displaying passion for guests and passion for the cities in which its hotels are located. Reservations and information are available by visiting www.tryphotels.com. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.
All TRYP by Wyndham hotels are either franchised by TRYP Hotels Worldwide, Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN) or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner.
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world’s largest and most diverse hotel company with approximately 7,590 hotels and 655,300 rooms in 71 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites by Wyndham®, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.
All hotels are independently owned and operated excluding certain hotels which are owned or managed by an affiliate of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels. It offers over 38 million members the chance to earn and redeem points for stays at over 7,000 hotels throughout more than 50 countries worldwide. In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com. For Wyndham Hotel Group "@ a Glance", click here.
A leader in managed properties worldwide, Hampshire Hotels Management, LLC manages hotels across the United States as well as Thailand and India. Founded in 1986 by Sant Singh Chatwal and led by CEO Eric Danziger, the New York-based company oversees the development and expansion of both its luxury and lifestyle brands, including Dream Hotels, Night Hotels and The Chatwal.
Hampshire Hotels is committed to offering travelers an authentic connection to their chosen destination through modern and innovative hospitality design, premier service and locally relevant food and beverage operations. The company’s strong brand relationships with leading hotel franchises such as Wyndham Hotel Group, Hilton Worldwide, Starwood Hotels and Resorts, Leading Hotels and Resorts, Preferred Hotels and Resorts, Fairmont Hotels and Resorts, and Best Western strengthens its ability to achieve its growth potential and expand its portfolio in the four- and five-star franchised hotel market. Hampshire Hotels Management, LLC's corporate offices are located at 200 West 55th Street, New York, NY. www.hampshirehotels.com
SOURCE Wyndham Hotel Group