Oakville, ON - November 17, 2014 - Tim Hortons annual holiday cups have arrived, dressed for the holidays and, for the very first time, feature a celebratory hashtag – #WarmWishes.
"Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians a gathering place to share their Warm Wishes," says Peter Nowlan, Chief Marketing Officer, Tim Hortons.
To celebrate the warm and cozy cup, which comes in a variety of festive sweater designs – one for each size cup – Tim Hortons is launching a social media campaign using the new hashtag #WarmWishes to encourage Canadians to do good for others in an effort to help spread some warmth this holiday season.
"We’re fortunate to have incredible guests who are already spontaneously doing good deeds during the holidays, so we wanted to mirror that generosity with this campaign," explains Nowlan. Each time a guest shares a good deed using the #WarmWishes hashtag on Twitter or Instagram, Tim Hortons will pay-it-forward and donate a toque to a child in need through the Tim Horton Children’s Foundation with a goal of providing up to 10,000 children with a warm and cozy toque.
"We want to give our guests added incentive to share their holiday good deeds, whether it is shovelling a driveway or holding a door open, and in turn we will pay-it-forward," says Nowlan. "We feel that one good deed deserves another."
To kick off the campaign, Tim Hortons is bringing #WarmWishes to life today with a specially designed matching knit sweater for its travelling coffee truck, the TimsRunner. The "yarn-bombed" TimsRunner will be en route in Toronto during the holiday season surprising guests throughout the GTA with a free hot cup of Tim Hortons new Dark Roast coffee.
"Knitting a sweater for the TimsRunner is a festive way for us to say thank you and spread cheer, and give our guests something to smile about while enjoying a coffee on us," says Nowlan. "When the time comes to remove the sweater, the yarn will be washed and repurposed into blankets that will be donated to a local shelter."
To participate in the campaign, and to help Tim Hortons reach its goal of providing 10,000 children with a warm and cozy toque, guests can share their good deeds with @TimHortons on Instagram or Twitter using hashtag #WarmWishes. Guests are also encouraged to visit TimHortons.com/WarmWishes to view photos from other Canadians who haved shared their #WarmWishes.
(TSX: THI) is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 28, 2014, Tim Hortons had 4,590 systemwide restaurants, including 3,665 in Canada, 869 in the United States and 56 in the Gulf Cooperation Council. More information about the Company is available at http://www.timhortons.com/.