November 19, 2014 // Franchising.com // NEW YORK - David Coba, CEO and co-founder of the beauty and waxing industry leader, European Wax Center (EWC) announced today projected growth of more than 45 percent for 2014. With 658 franchises nationwide, 121 of which were signed this year alone, EWC is the absolute brand leader in the beauty waxing services category.
European Wax Center is also one of the fastest growing beauty service brands in America today. Despite the economic downturn, EWC has seen record breaking growth over the past six years, expanding from six locations to over 658. This type of rapid growth, especially in a down market, is unprecedented. The brand’s continual success can be attributed to exceptional customer care, premium quality services, and products with a belief that luxurious waxing should be attainable to anyone seeking beautiful skin.
"For the past decade, European Wax Center has dedicated itself to revealing beautiful skin," said David Coba. "We strongly believe that waxing should be a luxurious, yet affordable experience that leaves individuals feeling pampered, confident and sexy. This is why we provide our guests with the ultimate wax experience and pampering from the moment they step into our centers to the moment that they strut out."
To make the waxing experience as comfortable as possible, EWC uses all natural COMFORT WAX™ and implements the 4 Steps to Gorgeous™ process – Cleanse, Prepare, Wax and Rejuvenate. Services range from $10 to $68 and take place in EWC’s full-privacy Wax Suites.
With the waxing category continuing to experience growth in the beauty market, EWC is holding steady in its dominant position. The beauty service brand serviced over 6.9 million guests in 2013, including 1,657,938 brow waxes which are the most popular waxing service. These numbers clearly illustrate the continued positive trajectory of the EWC brand.
EWC, which will celebrate its 10th anniversary this December, also takes a sophisticated approach to advertising and marketing. The strategic decision to capitalize on being the experts in eyebrows has impacted the marked increase in the category. The highly successful advertising work which includes the much heralded brow expert campaign for print "Great Brows Tell A Great Story" has certainly contributed to that success.
European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing, that results in beautiful skin. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Europe and the 4 Steps to Gorgeous™ process - Cleanse, Prepare, Wax, Rejuvenate. As well, EWC features include a pampering and professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing can be incorporated into everyone's regular skincare regimen. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and Twitter @European Wax.
SOURCE European Wax Center
Michelle Corbin Hillman