Home2 Suites by Hilton Introduces 'Fresh, New Way' Video Campaign
Brand Launches Online Series of Four Videos Highlighting Home2’s Distinct Approach to Extended Stay Travel
December 04, 2014 // Franchising.com // MCLEAN, Va. - From bushes applauding recyclers and street performers tipping their audience, to a revolving door offering compliments and an unexpected makeover at the DMV, everyday experiences can be made a bit better with an unexpected twist. Home2 Suites by Hilton, Hilton Worldwide's award-winning mid-tier, all-suite hotel brand, is celebrating this mindset and inviting travelers to think about extended stay travel in a "fresh, new way" with the launch of a new surprise and delight campaign in conjunction with the brand's 50th hotel opening.
The "fresh, new way" campaign, filmed in Atlanta, includes four videos - viewable at www.freshnewway.com - showcasing how challenging the status quo of ordinary, everyday experiences can be made better with an original approach. This concept is reflected by Home2 Suites, for example:
- Doing it the right way - Sustainability is at the core of Home2 Suites. Brand-wide features include saline pools that limit exposure to harsh chemicals; energy and water efficient appliances and fixtures; and the use of recycled materials in construction of the hotel.
- Spin2Cycle - Keeping fit and clothes clean are important, but usually separate acts. At Home2 Suites this convention is challenged by the award-winning concept of Spin2Cycle, which combines fitness and laundry facilities to encourage productivity while guests wait or inspire an unplanned workout.
- Your2Hands - To ensure Home2 Suites hotels make a difference in the communities they serve, this brand-wide outreach program not only inspires philanthropic acts that have a direct impact locally, but seek opportunities to engage guests.
"Life on the road can be monotonous, but at Home2 Suites we want to exceed guest expectations, taking the familiar and delivering more than expected," said Christian Kuhn, vice president of marketing, Home2 Suites by Hilton. "Whether that is Spin2 Cycle, our in-depth sustainability program or breakfast with more than 400 combination options, we strive to benefit our guests with fresh thinking."
At Home2 Suites guests experience easy access to technology, inviting community spaces, and trademark Home2 Suites amenities standard in all properties such as the Oasis lobby, Home2 MKT and Spin2 Cycle. The hotel's innovative accommodations maximize space by allowing guests to customize their room design with modular furniture pieces, helping them adapt the room to the way they live. A complimentary continental breakfast is also available at the Inspired Table that includes a variety of morning favorites made from all-natural ingredients like artisan sandwiches. All Home2 Suites by Hilton properties are pet-friendly.
Read more about Home2 Suites by Hilton at www.home2suites.com and news.home2suites.com.
About Home2 Suites by Hilton
Home2 Suites by Hilton, the fastest growing brand in the history of Hilton Worldwide, is a mid-tier, award-winning extended-stay hotel concept designed to offer stylish accommodations, flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Memphis, Tenn-based Home2 Suites offers a complimentary breakfast selection with over 1 million combinations; innovative and customizable guest room design; combination laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet friendly environment. For more information about Home2 Suites by Hilton visit http://www.home2suites.com/. For information on franchising opportunities, visit http://www.home2franchise.com/.
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide, and www.linkedin.com/company/hilton-worldwide.
SOURCE Hilton Worldwide
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