Buffalo Wild Wings Kicks Off College Football Bowl Season with Million Dollar Bowl Pick'Em Challenge
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Buffalo Wild Wings Kicks Off College Football Bowl Season with Million Dollar Bowl Pick'Em Challenge

In-Restaurant GameBreak Challenges and Bowl Game Activations in Orlando Highlight Inaugural Year of Buffalo Wild Wings Citrus Bowl™ Sponsorship

MINNEAPOLIS - December 8, 2014 - (BUSINESS WIRE) - In celebration of the upcoming college football bowl season and the inaugural Buffalo Wild Wings Citrus Bowl on New Year's Day, Buffalo Wild Wings® (NASDAQ: BWLD) launched the Million Dollar Bowl Pick'Em Challenge, proudly presented by Dr Pepper®. From December 8 through December 19, Guests can visit the GameBreak™ gaming platform in restaurants and on their mobile devices or desktop to pick the winners of all 39 college football bowl games. If a Guest picks all games correctly they could win $1,000,000, and if there is no million-dollar winner, the player with the most correct picks will win $10,000.

In addition, fans in restaurant or wherever they access the GameBreak app can play a game called Gametime Pick'Em. Gametime Pick'Em asks fans to predict the winner of any bowl game yet to be played, for a chance to win B-Dubs prize packs, which include a $125 Buffalo Wild Wings gift card and additional Dr Pepper merchandise.

To get in on the action, Guests simply need to register online at www.BDubsGameBreak.com or download the free GameBreak app on their mobile devices (Android, iOS).

On January 1, 2015, during the Buffalo Wild Wings Citrus Bowl when the Missouri Tigers take on the Minnesota Golden Gophers, fans can make their local B-Dubs their New Year's Day headquarters to "tablegate" and enjoy the game with flavorful wings, cold beverages and an all-day in-restaurant GameBreak Live competition. Guests compete to score the most points on GameBreak Live - earning triple points during the Buffalo Wild Wings Citrus Bowl (1pm - 4pm ET). The Guest earning the most points that day will win a grand prize trip for four to the 2016 Buffalo Wild Wings Citrus Bowl, while those who come in 2nd through 75th will receive a $50 Buffalo Wild Wings gift card.

"Through our GameBreak platform, we're enhancing fans' experiences throughout the college football bowl season, inside and outside our restaurants, while rewarding fans with amazing prizes," said Ben Nelsen, vice president of guest experience and innovation at Buffalo Wild Wings. "We love the friendly rivalry and camaraderie that comes with a great college football matchup. We're excited to extend our unique take on the ultimate football experience to even more fans across the country leading up to and during the Buffalo Wild Wings Citrus Bowl."

Buffalo Wild Wings Citrus Bowl Activities

The 2015 Buffalo Wild Wings Citrus Bowl airs live on ABC on New Year's Day at 1pm ET in the new Orlando Citrus Bowl Stadium. Pregame celebrations begin at 10 a.m. on Dec. 30 with the Florida Citrus Parade in downtown Orlando, complete with a Buffalo Wild Wings parade unit led by local Boys & Girls Clubs youth and Buffalo Wild Wings' mascot, Blazin' Bill.

Game-day festivities on Jan. 1 begin with a FanFest outside the Citrus Bowl stadium from 9 a.m. until 1:00 p.m. that will also feature a Buffalo Wild Wings Blazin' Challenge®, pitting fans from the University of Missouri and the University of Minnesota. Blazin' Challenge participants will need to consume 12 wings, each covered in Buffalo Wild Wings' scorching hot Blazin'® sauce, with no celery, bleu cheese or drinks to squelch the heat, in 6 minutes or less.

Throughout the Citrus Bowl stadium, Buffalo Wild Wings will have significant brand presence. In addition, 100 kids from area Orlando Boys and Girls Clubs will receive tickets to the game to be a part of the action. Between the first and second quarter, Buffalo Wild Wings will present its 2014 contribution to their charitable partner, the Boys and Girls Club of America, totaling more than $1.9 million. An additional donation of $10,000 will be presented to the Boys and Girls Club of Central Florida.

Finally, Buffalo Wild Wings' President and CEO, Sally Smith, will present the winning team with the newly designed Buffalo Wild Wings Citrus Bowl trophy.

To learn more about the Buffalo Wild Wings Citrus Bowl, please visit www.BuffaloWildWingsCitrusBowl.com or follow the Buffalo Wild Wings Citrus Bowl on Twitter @BWWCitrusBowl.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,055 Buffalo Wild Wings locations in the United States, Canada and Mexico.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

SOURCE Buffalo Wild Wings, Inc.


Heather Leiferman
Buffalo Wild Wings, Inc.



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