BOSTON, MA - (Marketwired - Dec 10, 2014) - Fantastic Sams, the country's leading network of full-service salon franchises, today announced its Top 15 target growth markets for 2015.
Included in the roster are the Midwest states of Michigan and Illinois, Southeastern states of Georgia, North Carolina and South Carolina and the Eastern Seaboard states of New York, Massachusetts, New Hampshire, Connecticut, Rhode Island, Pennsylvania and New Jersey. Rounding off the list are Northern California, New Mexico and Texas.
Fantastic Sams is aggressively expanding in the wake of its acquisition in 2012 by Dessange International, a premium, luxury, multinational European beauty salon chain. In late 2014 the company launched "Brand Evolution," a top-to-bottom rejuvenation of the 40-year-old Fantastic Sams brand.
The ongoing campaign includes new haircutting systems, color and product lines, an upcoming store redesign and an entire range of new franchise support systems designed to help franchisees compete with value hair-cutting chains.
"Fantastic Sams is undergoing a dramatic resurgence that's taking the brand strength we've earned over the past four decades to exciting new places," said Fantastic Sams President and COO Linda Chadwick. "Hair care is a highly stable and attractive industry for franchise investment, and we already have a loyal following and a much higher average ticket price than our direct competitors. Our new Brand Evolution will make Fantastic Sams the No. 1 hair salon in the country."
"Fantastic Sams has the impressive ability to work in large and small markets," Chadwick added. "We have successful franchisees in markets as large as Los Angeles and Boston and as small as Adrian, Michigan, and Weaverville, North Carolina. Our simple, scalable business model works anywhere that people embrace affordable hair care in a full-service salon atmosphere."
Bob Cornell, who owns three top-producing salons in the Albany, New York, region, has been a satisfied Fantastic Sams franchisee for more than 20 years.
"We recognized that the Fantastic Sams business model was different than the others," said Cornell, who also is a regional owner. "We spoke with existing owners from across the country, and we received excellent feedback. I particularly liked that you didn't have to have any knowledge of hair care. You didn't have to be a stylist or a barber.
"I liked the fact that the business serves the entire family, not just men, women or children," Cornell added. "You're not excluding anyone from coming into your store, and that means more customers."
With more than 1,170 salons and a decades-long proven record of mainstream success, the Fantastic Sams salon franchise is the oldest franchised unisex salon in North America. It is consistently ranked among the top franchises by industry experts and is regularly named to Entrepreneur magazine's Franchise 500 and Inc. magazine's Franchise 500|5000.
For more detailed information, go to www.fantasticsamsfranchise.com.
SOURCE Fantastic Sams
Director of Franchising