Amsterdam Falafelshop Fast-Tracks U.S. Expansion
Top-it-Yourself Falafel and Dutch-Style Fries Shop Celebrates Tremendous Success in 2014 and Looks Ahead to Continued Growth in the New Year
January 08, 2015 // Franchising.com // WASHINGTON, D.C. – Falafel fans rejoice! - Amsterdam Falafelshop, the renowned top-it-yourself falafelshop with a vibe, culture and flavor that commands a global fan base, announced today an aggressive franchise growth plan for 2015 that will continue to fuel the band's falafel-frenzy across the U.S.
With six shops currently in operation, Amsterdam Falafelshop plans to open at least three additional locations in 2015 in key markets such as Boston, Dallas and Philadelphia.
"This year has been an exciting one for us…a year with unprecedented growth," said Arianne Bennett, CEO of Amsterdam Falafelshop, which she founded with her husband Scott. "We created a movement in D.C., Virginia and Maryland that reflects our quirkiness, and we're incredibly excited about extending it to other great American cities. You will not find a restaurant concept with the authentic food and environment that we offer, and that is why we have fans around the world."
Today's news comes on the heals of an extraordinary year for Amsterdam Falafelshop. Just this past fall, the brand opened falafelshops in L'Enfant Plaza, the popular D.C. mixed-use property, and Arlington's Clarendon neighborhood. The year ahead represents the brand's most aggressive growth phase yet, with two additional Amsterdam Falafelshop locations slated to open in the coming months – one in Boston's prestigious Kenmore Square and the other in Dallas' storied Deep Ellum neighborhood. In addition, the company has recently signed a multi-unit development agreement for the Philadelphia market and anticipates at least one store to open in the area in 2015. There are also new locations planned for the Salt Lake City Market and suburban Washington D.C.
"When we learned about the opportunity to add Amsterdam Falafelshop to our portfolio, we knew we had to act fast because this is a concept with tremendous appeal," said David Rosenstein, a multi-unit Popeye's Louisiana Kitchen franchisee and the franchisee of Amsterdam Falafelshop's Clarendon, Virg. location who is opening four additional shops throughout the Greater D.C. area. "You can't beat the originality and authenticity of the concept. We are extremely pleased with how the shop launched and its continued performance."
Launched in 2004, Amsterdam Falafelshop has become the darling of Washington, D.C., consistently topping best-food lists, receiving widespread food-critic acclaim and winning over the hearts of discerning customers. In addition to serving fresh-made falafel sandwiches and Dutch-style fries ["frieten"], the shops offer nearly two-dozen toppings for patrons to customize their falafel.
"We have excellent opportunities in fantastic U.S. markets for franchise growth," said Richard Sharoff, executive vice president of franchising for Amsterdam Falafelshop. "We're cultivating a diverse group of franchise partners who identify with the Amsterdam Falafelshop experience. These are self-motivated, savvy professionals who are entrepreneurial and ambitious – they get our concept and the vibe we're creating and understand the tremendous benefits of believing that what we've established can work for them as well."
Beyond undeniable consumer appeal for the tastiest, crunchiest falafel filled with fresh, whole vegetables served in a hip, urban venue, there are several additional factors drawing franchise investors to Amsterdam Falafelshop. None are more important than the concept's low overhead and simple operating model. Shops are housed in fewer square feet than typical fast casual brands, saving franchise owners on rent and build-out expenses. Plus, the stores are simple to operate and labor costs can stay relatively low. Also, given that the chickpea is the falafel sandwich's main ingredient, food costs remain below the average of the competitive fast casual segment, as they are not dependent on the inflationary costs that are troubling to concepts reliant upon proteins such as beef and chicken.
Amsterdam Falafelshop franchise shops are independently owned and operated. Entrepreneurially spirited individuals interested in owning a franchise location need between $364,300 and $539,900 in working capital, which includes the $29,500 franchise fee.
About Amsterdam Falafelshop
Since opening in 2004 in the heart of Washington, D.C.'s Adams Morgan neighborhood, Amsterdam Falafelshop has become a magnetic destination. The top-it-yourself falafel sandwich and Dutch-style fries shop with a vibe and culture tailored to meeting the taste and atmospheric demands of urbanites nationwide creates an unforgettable, unique experience in every community it enters. Shops retain a feeling of neighborhood independence amid a period of crucial franchise growth. With six locations operating today and multiple units in development, plans call for an exponential increase in franchised sister-shops, adding dozens of Amsterdam Falafelshop franchise locations across urban centers nationwide. For more information about the restaurants, please visit www.Falafelshop.com. To learn about available franchise opportunities, click on the website's "Franchise Opportunities" tab.
SOURCE Amsterdam Falafelshop
All Points Public Relations