Liquid Capital Eyes Continued Franchisee Growth In 2015
The Full-Service Factoring Franchise Ends 2014 with Sights Set on 2015 Expansion
January 09, 2015 // Franchising.com // Irving, Texas - Liquid Capital, the franchise dedicated to helping businesses grow by providing instant financing options, has itself grown in 2014 as 14 additional franchisees joined the ever-expanding franchise. Looking forward, Liquid Capital anticipates even more growth in 2015, projecting close to double the number of new franchisees from 2014, and an eye towards international expansion.
Of the 14 new franchisees that were added to Liquid Capital's roster, ten were in the United States and the remaining four were in Canada. In the U.S., Liquid Capital added North Carolina, Minnesota and Pennsylvania to their footprint as well as adding additional franchisees in Virginia, Texas, California and Florida the United States, and Ontario and British Columbia in Canada.
Both the company's 2014 growth and its optimistic expectations for 2015 are thanks in large part to a number of new policies the company enacted throughout the year, says Brian Birnbaum, President and Co-founder of Liquid Capital. "In 2014 we launched a new onboarding program whereby Liquid Capital franchisees spend their first 90 days in an intensive, ongoing training program in which they work directly with our network marketing coach on a weekly basis to plan their week's strategies and events, as well as receive coaching, guidance and direction," says Birnbaum. "The final step in the program is a market visit by a Liquid Capital executive to meet with existing and prospective candidates and referral sources. This goes a long way in providing franchisees with a level of support that helps ensure their success."
New 2014 Liquid Capital franchisee Benjy Wolf, who serves the Boca Raton market in Florida, points to Liquid Capital's reputation of support as the defining factor that led him to purchase a franchise. "I already had positive impressions about Liquid Capital after spending time speaking with company executives in the home office, and they were reinforced when I spoke with many other Liquid Capital Principals during the evaluation process. For me, Liquid Capital has provided a way to go into business for myself, but not by myself," says Wolf.
Both client-facing and prospect-facing websites have also been redesigned in 2014, Birnbaum adds, which include the addition of greater dynamic content and a more easily navigated, intuitive interface. In sum, Birnbaum says, the successes of 2014 are emblematic of a culture of business that supports both franchisee and customer alike. "Franchisees appreciate the profitability ensured by high customer satisfaction. What's good for the customer is good for the franchisee, and thanks to the system Liquid Capital has in place, good outcomes are the norm."
About Liquid Capital
Liquid Capital is a full-service factoring company that helps businesses grow and succeed by providing immediate financing secured by credit-worthy account receivables. Liquid Capital currently has a network of over 75 franchise owners or Principals" in North America and is launching an aggressive expansion campaign targeting markets across North America for growth. www.lcfranchise.com.
SOURCE Liquid Capital
Sanderson & Associates