Franchisee Growth, Rebranding Effort, Industry Accolades Highlight 2014 for Industry-Leading Signarama
Signarama to Increase Digital Marketing Focus in 2015
January 12, 2015 // Franchising.com // West Palm Beach, Florida - 2014 proved to be an auspicious year for Signarama, the franchise known worldwide for its extensive array of sign and messaging solutions. 102 new Signarama franchisees were added in 2014, a year that also saw the launch of a complete rebranding of the Signarama brand, in addition to lofty placements on a number of entrepreneurship ratings. Buoyed by 2014's successes, Signarama welcomes 2015 poised to enter new markets with renewed focus.
2014 was a year in which Signarama received a litany of accolades in recognition for its reputation as a venerated franchise. Ranked 71st overall by Entrepreneur Magazine in its 36th Annual Franchise 500® rating, the recognition cemented Signarama's position as the number one sign franchise in North America and the sixth consecutive year it appeared on the acclaimed list of world-renowned franchises. Signarama was also ranked #28 on Franchise Direct's Top 100 Global Franchises list. The franchise was also recognized for its support of military veterans, ranked #3 on Military Times' "Best for Vets" list for 2014-2015.
Signarama's redesign in 2014 also elevated the brand, serving not only to change the franchise's look, says Signarama President "JT" Jim Tatem, but also to refocus its emphasis that reflects what Signarama can do for customers. "Signarama's rebranding efforts in 2014 positioned the franchise as the solution to help local businesses grow with a new look and feel," says Tatem. "We can create their image and help them with visual strategies that will help them grow. Our new tagline, 'Signarama: The Way to Grow Your Business,' emphasizes our goal to become the preferred marketing partner of choice for customers."
For 2015, Tatem says the brand is targeting a 50% improvement over 2014's franchisee growth numbers, bringing it closer to an overall goal of 1,500 high profit, high sales locations worldwide by 2018. This goal, Tatem adds, will be helped in part by an aggressive global expansion plan targeting South America, Asia and Europe.
"As we work toward the goal of becoming the preferred marketing partner of choice for our customers, we are expanding our services in 2015 to include all the basic sign products we are known for in addition to online marketing services like website design, search engine optimization services and social media assistance," says Tatem. "We will always remain true to our core as the premium sign provider, but we will have an increased focus on digital marketing aspects as well. We will develop partnerships with national media providers to help us with this growth. We are also expanding the equipment found in our stores, boosted by a record number of franchisees upgrading their equipment to expand their product offerings throughout 2014."
Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group. As part of the $49-billion-plus worldwide sign market, Signarama has been at the forefront of the sign industry for more than two decades. Approaching 900 locations worldwide, the company expects to have more than 1,200 locations worldwide by the end of 2016. For more information visit www.signarama.com.
Sanderson & Associates