The Little Gym® Expands Partnership With LEGO Systems, Inc.
Creative Play Using LEGO® Juniors Will Be Featured in Birthday Parties, Camps and Other The Little Gym Programs
SCOTTSDALE, AZ - (Marketwired - Jan 14, 2015) - There's more building going on at The Little Gym than just building self-confidence and physical skills. The Little Gym International and LEGO Systems, Inc. announced they have expanded their ongoing partnership to integrate building time with LEGO Juniors into birthday parties, camps and Parents' Survival Nights.
Since last spring, The Little Gym has been the exclusive childhood development center home to LEGO-based activities, with a special LEGO® DUPLO® building block curriculum incorporated into a number of the gym's "Serious Fun" programs. Adding LEGO Juniors will provide opportunities for children ages 4-7 to build projects on their own or together with parents as part of extended programs at The Little Gym. Activities created by The Little Gym International's team of educational specialists and play consultants from The LEGO Group help children build their problem solving, imagination and socialization skills.
Building time opportunities with LEGO Juniors will be incorporated into the following activities at The Little Gym:
- Summer and Winter Camps at The Little Gym -- Children will experience successful building adventures as The Little Gym's regular camp curriculum will incorporate both construction and project building along with creative role play.
- Parents' Survival Night -- The Little Gym will create special building activities as part of these select evenings, with parents invited to join in and build with their child at the end.
- Awesome Birthday Bash -- LEGO Juniors activities will be incorporated into The Little Gym's standard 90-minute and 2-hour parties.
LEGO Juniors is designed to give children ages 4-7 a great first experience with the LEGO brick through iconic, fun and Easy to Build models. LEGO Juniors sets contain quick-start elements and numbered pre-packed bags that can be built without help from Mom or Dad -- which makes any small builder extra proud. It gives children an opportunity to build their self-confidence, which is so important at this stage of their development.
The Little Gym currently features LEGO DUPLO activities in programs for children ages 19 months through 4 years. The expanded partnership will provide LEGO JUNIORS products to all The Little Gym locations in the United States and select locations in Canada.
"Our first year of incorporating LEGO activities into The Little Gym curriculum has been an overwhelming success, and we are excited to expand the partnership and add these new opportunities for children up to age 7," said Ruk Adams, President/CEO, The Little Gym International. "LEGO is a great brand partner for us as the creative building process fits with our 'Three-Dimensional Learning' approach of helping children grow their physical, social and cerebral skills. With more than 1.5 million parents and kids visiting The Little Gym annually, our gyms provide LEGO with an outstanding opportunity to give children hands-on experiences with their bricks."
Birthday parties, Parents' Survival Nights and seasonal camps are open to members and non-members of The Little Gym. Parents can visit www.TheLittleGym.com to find their nearest The Little Gym location.
About The Little Gym
The Little Gym is an internationally recognized program that helps children build the developmental skills and confidence needed at each stage of childhood. The first location was established in 1976 by teacher and musician Robin Wes, an innovative educator with a genuine love for children. The Little Gym International, Inc., headquartered in Scottsdale, Arizona, was formed in 1992 to franchise The Little Gym concept. Today, The Little Gym International has locations in 28 countries, with more than 200 gyms in the U.S. and over 300 total worldwide. For more information, visit The Little Gym at www.TheLittleGym.com.
About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit www.LEGO.com.
LEGO, DUPLO, their logos, the brick and knob configuration and the Minifigure are trademarks of the LEGO Group. ©2014 The LEGO Group.
SOURCE The Little Gym
R. Antonette Communications
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances