January 28, 2015 // Franchising.com // SCOTTSDALE, Ariz. - Super Bowl parties are traditionally a fattening food fest, but a recently released survey by Blimpie (www.blimpie.com), America's Sub Shop, reveals Americans call time-out on calorie-packed favorites and crave healthier options on game day.
The just released national survey reveals:
Folks surveyed say they lean towards healthier options, but when asked about Super Bowl foods, they cite the usual suspects of greasy foods. However, 1 in 3 ranks subs – which feature healthy options – as one of their favorite meals on game day. The survey of 344 men and women (age 21 and older) who will watch the Super Bowl this Sunday was commissioned by Blimpie, the national sub chain.
"We're thrilled to see subs on the list as a favorite Super Bowl food, and we have many healthy sub options like the Blimpie Best, Turkey & Provolone and Ham & Swiss," says Steve Evans, vice president of marketing at Blimpie. "Super Bowl Sunday is one of our busiest days of the year, and many of our stores do 20% of their entire year's catering order on this one day. So we're ready to serve our fans the healthy game day food they say they're craving."
Regardless of the spread on the table – or the scoreboard – the survey reveals Super Bowl Sunday is as sacred to Americans as a fully inflated football.
More than 1 in 4 (26%) say the Super Bowl should be a national holiday.
And whether it's subs, the Patriots or the Seahawks for lunch, Americans say their focus is the game.
"Super Bowl Sunday is a day for America to set aside the stresses of life, have fun with family and friends, and we're proud to be part of the celebration," says Evans. "Blimpie is as iconic of an American brand as the Super Bowl, and we know our subs will be part of the party for generations to come."
*Editor's Note: Please cite Blimpie as the source for this survey. *This online survey was done by a third party and commissioned by Blimpie. Survey participants had no affiliation with Blimpie. *The survey included 344 respondents, 165 men, 179 women.
Headquartered in Scottsdale, Ariz., Blimpie® serves sub sandwiches prepared with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to approximately 600 franchised restaurants across the U.S. and abroad. In 2006, Blimpie became part of Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com.
For more information about Kahala Brands, visit www.kahalamgmt.com.