January 29, 2015 // Franchising.com // VANCOUVER, WA – While Costa Vida Fresh Mexican Grill continues to gain popularity throughout the country as consumers continue to focus on clean eating habits, the fresh Mexican grill is responding to this increased demand for healthy quick service cuisine with franchise expansion into new markets like the greater Vancouver, WA area and parts of Portland, OR.
Part of Costa Vida's national growth initiative, the local entrepreneurs introducing the franchise concept to the area are Kevin Hepner, Brad Hoffman and Vancouver native, Scott Dickinson. With plans to open the first three Costa Vida franchise locations in the greater Vancouver area by 2017, the business partners are confident in the local reception of the new restaurant to the area.
"Costa Vida is a brand devoted to promoting healthy lifestyle choices, offering customizable menu options featuring real food with natural and fresh ingredients that people recognize and can relate to," said Dickinson, a lifelong Vancouver resident and veteran of the restaurant industry. "We are confident that the cuisine and atmosphere we are bringing to the area with Costa Vida is something that our family, friends, neighbors and community will not only enjoy but prefer over many of the current alternatives. As consumers in the area ourselves, we know that the values driven through Costa Vida's pride in education, transparency and a menu of fresh Mexican cuisine, will be appreciated by the Vancouver and Portland locals alike."
The recent multi-unit agreement for three additional locations to the 68-unit franchise system will make Washington home to 10 Costa Vida locations. Currently, Washington hosts two locations in the Spokane area, three locations in the Kennewick-Richland area, and 1 location in the Seattle area with a second coming soon. New locations in areas of Portland will be Costa Vida's first in the state of Oregon, supplemental to an additional area agreement for five locations in West Portland.
Like many Costa Vida franchisees, Dickinson, Hepner and Hoffman were first drawn to the investment opportunity after they fell in love with the food and brand as consumers. The group spent a few years researching the opportunity, then made the decision to invest in a multi-unit agreement to introduce the fresh Mexican grill to the market they know so well.
Dickinson brings with him decades of experience in the restaurant industry including a recent 29 years with KFC. A multi-unit operator, he recently sold his KFC locations prior to investing in Costa Vida. His partners, Hepner and Hoffman, both bring impressive experience in real estate development – a great asset in franchising. Hepner spent the last 15 years in real estate and is the current owner and CEO of multiple real estate development and retail companies. Hoffman spent ten years in public accounting before moving into the real estate space as the CFO of multiple real estate development and retail companies, as well.
"As consumer behavior continues to shift towards clean eating habits and having the ability to customize your order based on personal preference or dietary restrictions, the appeal and popularity of Costa Vida continues to grow with both consumers and investors," said Sean Collins, CEO of Costa Vida Fresh Mexican Grill. "Our three partners in the Vancouver area, Scott, Kevin and Brad, are not only veterans of the industry, but true fans of the brand. Each with a unique ability to help establish and grow the franchise presence in Vancouver and areas of Portland, we are privileged to have them join the Costa Vida family."
Growing through multi-unit agreements, Costa Vida Fresh Mexican Grill is planning continued expansion in Dallas, Houston, Nashville, Tampa, Boise, the Twin Cities, Sacramento, Phoenix, Tucson, Denver, Atlanta, Orlando, & Washington DC. Projected to open 25 new locations throughout new and existing markets in 2015, Costa Vida is already on track to continued steady growth with additional recent agreements in Tucson, Atlanta, Salt Lake City, Boise, Denver, Sacramento, and Tampa. Expanding in key high-growth markets, Costa Vida's development strategy is largely focused on Unit Level Economics.
Known for its menu of fresh flavorful ingredients showcased through innovative cuisine inspired by coastal Mexico, Costa Vida prides itself on clean eating through the use of only the freshest, natural and whole ingredients as well as an extensive variety of gluten-friendly options. Knowing that the Costa Vida customer expects fresh quality ingredients, the fresh Mexican grill also caters to those with dietary restrictions or those who are simply looking to improve their diet.
Made from scratch every day, the Costa Vida menu features made-to-order burritos, tacos, enchiladas, quesadillas, salads and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, raspberry chipotle chicken, grilled steak, Mahi Mahi fish and shrimp. Entrées are served with cilantro lime rice and black, refried or pinto beans. The homemade guacamole, sauces, and salsas that can be used to customize any order, include Salsa Fresca and Pico de Gallo.
To augment the company's exponential growth, Costa Vida is seeking multi-unit franchisee candidates to further develop existing markets and break into new territories around the country. A low-cost investment in the growing fast-casual segment of the restaurant industry, franchisees are able to sign with a $30,000 investment. Typically endcaps or free standing buildings, Costa Vida locations have flexible real-estate requirements and offer drive-thru models, as well. Interested parties should have a strong desire to own their own business and a passion to succeed in the industry.
For more information about franchising and how you can become a Costa Vida area developer, visit www.costavida.net/franchise or contact Scott Jenkins, Franchise Development Sales Manager at 801-331-7070.
Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle from the coast of Mexico. Costa Vida's food is created every day from scratch using quality ingredients. The menu offers a variety of custom made-to-order items such as tacos, burritos, enchiladas, salads and desserts. As a growing and successful brand, Costa Vida offers exciting and vibrant franchise business opportunities. For more information, visit www.costavida.net.
SOURCE Costa Vida
847-945-1300 ext. 234