January 29, 2015 // Franchising.com // MILWAUKEE – Cousins Subs® is helping guests celebrate St. Patrick's Day with new limited-time-only sub sandwiches: the Rueben and the Rachel.
The popular Reuben returns on Rye bread with corned beef, Swiss cheese, sauerkraut and Thousand Island dressing.
The Rachel is back but with a new twist. The sub is now served with pastrami, Swiss cheese, coleslaw and Thousand Island dressing on Rye bread.
"Our guests always enjoy the Reuben this time of year, and we're happy to bring back a seasonal favorite," said Justin McCoy, vice president of marketing at Cousins Subs. "The new Rachel provides guests with another way to enjoy a taste of St. Patrick's Day."
The Rachel and Reuben sub sandwiches are available for a limited time in Cousins Subs restaurants and can be ordered online via Cousins' website or new mobile app. For more information, please visit www.cousinssubs.com.
Cousins Subs® and its franchisees operate more than 120 sub sandwich shops in three states, with bold expansion plans. The first Cousins Subs was established in Milwaukee in 1972 by Bill Specht and his cousin. Their dream was to bring East Coast-style sub sandwiches to Milwaukee – with their own deli fresh touch. They started with their bread, developing a secret recipe with the perfect taste and crunch. That bread is the cornerstone of the Cousins Subs slogan, "Better Bread. Better Subs." The original recipe is still closely followed at every Cousins Subs restaurant, where each sandwich is made to order using freshly sliced deli meats, cheeses, and vegetables – and the bread is baked fresh each day. Forty-two years later and still family owned, Cousins Subs employees and franchisees are driven by their mission to "Make it a Better Day" in all they do. In 2013, the brand proudly announced the establishment of the Make it Better Foundation, dedicated to funding causes that address health and wellness, hunger and youth education in the communities that Cousins Subs serves. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.
SOURCE Cousins Subs