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The Melting Pot Targets Dallas-Fort Worth Metroplex for Franchise Expansion

By: The Melting Pot Restaurants Inc. |  0 Shares     147 Reads

Leading Polished Casual Fondue Restaurant to Exhibit at Franchise Expo South in Houston, Feb 5-7 

February 02, 2015 // Franchising.com // TAMPA, Fla. – The Melting Pot® Restaurants, Inc., the world's premier fondue restaurant and a leading polished casual dining franchise, announced today that it is actively seeking franchisees to expand its presence in Dallas-Fort Worth, naming the metro area as a target for future franchise development. To further fuel the company's growth in Texas, the concept will be exhibiting at Franchise Expo South Feb. 5-7 at the NRG Center in Houston. Local entrepreneurs are invited to meet with the brand's franchise development team at Booth #603 to learn more about growth opportunities in Dallas-Fort Worth as well as the Houston metro area.

The Melting Pot currently has two restaurants in the Dallas-Fort Worth Metroplex, located in Addison and Arlington, and now has the opportunity for the right franchise partners to open up to two additional locations within the market. The brand is specifically targeting McKinney or the downtown area of Dallas for the first location, as well as North Fort Worth or downtown Fort Worth for the second.

In addition to its two locations in the Dallas-Fort Worth Metroplex, The Melting Pot has three Texas restaurants located in Austin, Houston and San Antonio. Dallas is one of a number of select markets throughout the U.S. where the company is looking to recruit qualified new franchisees. Additional markets targeted for expansion include Anchorage, Alaska; Los Angeles; Hartford, Conn.; Memphis and Chattanooga, Tenn., as well as select cities across Brazil, Canada, China, India, Japan and South Korea.

"The Melting Pot concept is backed by 30 years of experience in franchising and 40 years of brand recognition, making this an ideal business opportunity for entrepreneurs," said Dan Stone, vice president of franchise development for Front Burner Brands. "For the past 20 years, our Belt Line Road location has built a great reputation for our brand within the Dallas market. Given the size of the Dallas and Houston metro areas and the demand for high quality dining we know exists there, we look forward to expanding our presence in the state so that we can provide our unique fondue experience to even more guests."

Additionally, The Melting Pot will host a live webinar on Thursday, Feb. 12 at 11 a.m. (EST) to drive national expansion. To register or learn more about franchising opportunities with The Melting Pot, please visit https://fbb.megameeting.com/guest/?id=1654-269072 or contact Shak Turner, director of franchise development for The Melting Pot, at 800-783-0867 ext. 105 or sturner@meltingpot.com.

The Melting Pot operates more than 130 restaurants in the U.S., Canada and Mexico and has more than 20 locations in development internationally. The concept is known for offering an assortment of flavorful fondue cooking styles and a variety of unique entrées served with signature dipping sauces. The menu features a variety of à la carte selections, highlighting customizable options that invite guests to enjoy one, two, three or more courses as they select any combination of individually-priced cheese fondues, salads, entrées and chocolate fondues.

The Melting Pot made a strong showing in the 2014 Nation's Restaurant News Consumer Picks Survey ranking sixth out of 38 concepts in the casual dining segment. In the varied menu/specialty sub-segment of the casual dining industry, The Melting Pot ranked first in the categories of cleanliness, service and likelihood to recommend. Overall in the casual dining segment, the brand ranked second in cleanliness, second in service and fourth in likelihood to recommend.

The Melting Pot is seeking entrepreneurs with business backgrounds and/or preferably restaurant experience who are passionate about the brand and want to be their own bosses. Franchisee candidates should have a credit score of 650 or higher, a minimum net worth of $750,000 and liquid assets of at least $325,000 per unit. Depending on the real estate site selected, franchisees can expect the total investment for one restaurant to be approximately $977,000 to $1,436,000. Single-unit and multi-unit franchise opportunities are available with an initial franchise fee of $45,000 per unit and reduced franchise fees apply for veterans and minorities.

To learn about fondue history and facts, check out The Melting Pot's fondue infographic.

About The Melting Pot Restaurants, Inc.

With more than 130 restaurants in North America, existing locations across 35 states, Canada and Mexico and more than 20 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and a leading polished casual dining franchise. Founded in 1975, The Melting Pot has offered a memorable dining experience for 40 years. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

About Front Burner Brands

Front Burner Brands is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 130 restaurants in North America and more than 20 locations currently in development and GrillSmith with five locations in the Tampa Bay area. For more information, visit http://www.frontburnerbrands.com.

SOURCE Front Burner Brands

Media Contact:

Erin Baker
Fish Consulting, LLC
O: (954) 893-9150
C: (954) 732-6053

 

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