Doc Popcorn, Dippin' Dots to Debut First Co-Brand Store
Two Leading Snack Franchises Join Forces in New Dual-Concept, Strategic Move Expands Day-parts and Product Offerings for Both Brands
SPRINGFIELD, Mo. - February 10, 2015 - (BUSINESS WIRE) - Just seven months after the leading snack franchisor was acquired by Dippin' Dots Franchising, LLC, Doc Popcorn announced today it is joining forces with Dippin' Dots to debut its first dual-brand location. The first Doc Popcorn/Dippin' Dots co-brand unit will be owned and operated by a local entrepreneurial couple, Clay and Sarah Talley, and plans to open soon at the Battlefield Mall in Springfield, Mo.
Combining the two leading snack and treat brands under one roof, the new dual-concept store occupies nearly 1,000-square-feet of retail space and will give mall-goers the opportunity to satisfy any sweet or savory snack craving with the offerings of Doc Popcorn's fresh-popped, kettle cooked popcorn and Dippin' Dots' iconic flash-frozen ice cream, sundaes, floats, shakes and quakes. The new location is a co-brand unit in every sense of the word, sharing the same store, counter, register and employees.
"This move was both a logical and strategic next step for Doc Popcorn as we enter the next phase of our growth both domestically and internationally," said Rob Israel, co-founder of Doc Popcorn. "With the co-brand concept, we have taken the best assets from both brands and seamlessly combined them under one roof, while expanding our day-parts and more than doubling our product offerings."
"Doc Popcorn complements the Dippin' Dots brand and long-term sustainable growth strategy," said Steve Rothenstein, Senior Director of Franchising for Dippin' Dots Franchising, LLC. "Co-branding the two concepts made sense. Doc Popcorn is a strong, savory brand that is synergistic with the Dippin' Dots sweet product line and also provides different occasion and season selling opportunities. We're excited about the dual-concept and how it helps us evolve both brands."
Doc Popcorn has 97 franchise units across the U.S., Japan, Mexico and Puerto Rico, while Dippin' Dots has 120 franchise outlets and distributes its unique frozen products in all 50 states and 11 countries.
For more information on Doc Popcorn or Dippin' Dots, visit www.docpopcorn.com or www.dippindots.com.
About Doc Popcorn
Using 100% corn oil, proprietary natural flavor blends and other high-quality ingredients, Doc Popcorn handcrafts a wide variety of fresh-popped specialty flavors of popcorn. Doc Popcorn's delicious flavors are gluten-free, whole grain, wheat-free and nut-free. Other options, such as sugar-free and dairy-free popcorn, are also available. Doc Popcorn started franchising in 2009 and has since been recognized as one of the hottest snack franchises in the country. In 2014, Entrepreneur magazine ranked Doc Popcorn No. 8 in its list of "Top New Franchises" and placed the company at No. 234 in its "Franchise 500," a highly-regarded list in the franchise industry. For more information, please visit www.docpopcorn.com.
About Dippin' Dots
Dippin' Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company's production facility in Paducah, Ky., Dippin' Dots distributes its unique frozen products in all 50 states and 11 countries and employs nearly 200 people. For more information about the company, including franchising, please visit www.dippindots.com.
SOURCE Doc Popcorn