February 10, 2015 // Franchising.com // DALLAS – Adored for the distinctive warmth of its cafés and handcrafted signature recipes, la Madeleine evokes an emotional connection with its loyal guests.
Reflecting this unique connection to consumers, today the Dallas-based country French café brand announced the extraordinary results of its 2014 fundraising efforts to end childhood hunger. Combined guest and corporate generosity resulted in donations exceeding $400,000, surpassing la Madeleine's 2014 philanthropic goals and strengthening its commitment to helping kids in need. One hundred percent of the monies raised go directly to funding meals for children.
"Our campaign against childhood hunger comes with heartfelt devotion," said John Cahill, chief operating officer for la Madeleine Country French Café. "As an organization, philanthropy aimed at this cause has become part of our DNA. I am immensely proud of what the la Madeleine family has been able to accomplish. That includes our corporate team members, restaurant management, staff, guests and of course charity partners. With 71 cafés, a company of our size is truly blessed to have the opportunity to generate such an impressive amount of fundraising dollars and to make a dramatic difference in the lives of needy children."
The $400,000-plus donation sum was raised through a combination of programs that support two highly regarded charitable organizations fighting childhood hunger – Children's Hunger Fund and Share Our Strength. Throughout 2014, la Madeleine led a variety of promotional programs and events to support the two charities.
Collaborating with Children's Hunger Fund, la Madeleine's Delivering Hope by the Jarful campaign provided $1 from every jar of its famous Tomato Basil Soupe purchased in café to the charity. Additionally, alongside Children's Hunger Fund, la Madeleine launched a gift card promotion that donated $5 for every $25 gift card purchase. Plus, during each of la Madeleine's café openings in 2014, the company made a generous donation to benefit the organization.
Truly empathetic to the needs of children facing often insurmountable hunger, the brand also collaborated with Share Our Strength in the monthlong No Kid Hungry initiative. During the monthlong effort, la Madeleine donated $1 from every cookie purchase to the cause. Plus, for guests who made a $5 donation to the campaign, la Madeleine presented them with coupons worth $20 to spend at the cafés.
Now, in 2015, la Madeleine is continuing to keep its philanthropic focus on the fight against childhood hunger. It will implement a series of fundraising programs to once again take a leading stance to feed children who need help the most.
La Madeleine welcomes guests to experience delectable country French cuisine and warm, inviting ambiance every day. Writing recipes using classic French techniques, la Madeleine's menu includes 76 items made from scratch daily. For more information, visit www.lamadeleine.com.
Dallas-based la Madeleine Country French Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. Inspired by his mother's cooking, Patrick insisted on maintaining the integrity of French cuisine by using fresh ingredients and recipes that have been passed from one generation to the next.
From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests are invited to come and stay in a casual, French home atmosphere. La Madeleine's French-inspired fare served throughout the day during breakfast, lunch and dinner features handcrafted entrées, sandwiches, salades and soupes, as well as freshly-baked breads, artisan pâtisseries and several additional distinctive specialties. La Madeleine's authenticity, innovation and fresh menu items differentiate the brand, creating widespread appeal.
A treasured part of many communities for more than 30 years, there are currently more than 70 cafés across Arizona, Georgia, Louisiana, Maryland, Oklahoma, Texas and Virginia. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.
Dave Phillips founded Children's Hunger fund 24 years ago in Los Angeles. After encountering suffering children in Honduras, Dave sought to make a difference. Since 1991, 99% of total contributions - over 1 billion dollars in food and other aid - has been distributed through programs serving more than 20 million children across America and in more than 72 countries around the world. Close to 20,000 volunteers in 2013 were utilized to maximize their reach and impact while minimizing overhead. Children's Hunger Fund strives to operate with total financial integrity and efficiency. The organization is listed by CharityNavigator.org, MinistryWatch.org and Forbes.com as one of the most cost-effective charities in the nation. More can be found at ChildrensHungerFund.org.
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. No Kid Hungry connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
SOURCE la Madeleine Country French Café
All Points Public Relations