Costa Vida Fresh Mexican Grill Continues National Growth with Expansion into Florida with Multi-Unit Agreement

Restaurant Entrepreneurs Sign 10-Unit Deal to Introduce Costa Vida Franchise Locations to Gainesville, Sarasota and Tampa

February 17, 2015 // Franchising.com // TAMPA, Fla. – As consumers continue to focus on clean eating habits Costa Vida Fresh Mexican Grill continues to gain popularity throughout the country. The fresh Mexican Grill concept is responding to this increased demand for healthy quick service cuisine with franchise expansion into new states including Florida.

As part of Costa Vida's national growth initiative, entrepreneurs Sam Haddock, Bob Harris and Will Robinson are excited to bring the Costa Vida Fresh Mexican concept to the state for the first time. With plans to open the first Costa Vida in early 2016 the partners are confident the concept will be well received in the area. Under the multi-unit agreement recently signed the group will add 10 new locations to the rapidly growing Brand by 2020.

"The quality and taste of the food that Costa Vida offers to consumers is rare if not unmatched in fast casual segment of the industry," said Haddock, a veteran of the restaurant industry. "With a focus on freshness, along with the coastal feel that the brand embodies, we are confident that the residents of Gainesville, Sarasota and Tampa will be incredibly impressed with everything Costa Vida has to offer."

The recent multi-unit agreement to the 68-unit franchise system will make Florida home to 10 Costa Vida locations by 2020. Currently, the southeast region of the US hosts one location in Atlanta, part of an 8-unit agreement for the market.

Like many Costa Vida franchisees, Haddock, Harris and Robinson were first drawn to invest in the Costa Vida opportunity after they fell in love with the high quality, freshness and uniqueness of the food. After thoroughly researching the concept, they came to the conclusion that the brand would be a perfect fit for the Florida markets.

Haddock has been a part of the restaurant industry for over 40 years. He has experience as both a franchisee and a franchisor, owning and operating restaurants such as Donatos Pizza, Moe's Southwest Grill, Rally's Hamburgers and Wendy's Hamburgers, and serving as Director of Operations for Rally's Hamburgers, COO of Popeye's Louisiana Kitchen and COO at Winnter's international, part of the RTM Restaurant Group. Most recently, Haddock was a Managing Partner and President at J. Christopher's Restaurants, LLC.

Harris owned and operated Premier Healthcare Solutions, a company that provided home therapy in Georgia and Texas from 1989 until 2011.

Robinson has spent time working in the treasury department and as a corporate accountant for RTM Restaurant Group. Most recently, he has been practicing as a certified public accountant.

"As consumer behavior continues to shift towards clean eating habits and having the ability to customize your order based on personal preference or dietary restrictions, the appeal and popularity of Costa Vida continues to grow with both consumers and investors," said Sean Collins, CEO of Costa Vida Fresh Mexican Grill. "We knew from the start that bringing Sam, Bob and Will on as franchisees would positively benefit the company. With their combined years of experience in the restaurant industry, we are excited to see the ways in which they develop the concept in the Florida markets."

Growing through multi-unit agreements, Costa Vida Fresh Mexican Grill is planning continued expansion in Dallas, Houston, Nashville, Vancouver, Boise, the Twin Cities, Sacramento, Phoenix, Tucson, Denver, Atlanta, Orlando, & Washington DC. Projected to open 25 new locations throughout new and existing markets in 2015, Costa Vida is already on track to continued steady growth with additional recent agreements in Tucson, Atlanta, Salt Lake City, Boise, Denver, Sacramento, and Vancouver. Expanding in key high-growth markets, Costa Vida's development strategy is largely focused on Unit Level Economics.

Known for its menu of fresh flavorful ingredients showcased through innovative cuisine inspired by coastal Mexico, Costa Vida prides itself on clean eating through the use of only the freshest, natural and whole ingredients as well as an extensive variety of gluten-friendly options. Knowing that the Costa Vida customer expects fresh quality ingredients, the fresh Mexican grill also caters to those with dietary restrictions or those who are simply looking to improve their diet.

Made from scratch every day, the Costa Vida menu features made-to-order burritos, tacos, enchiladas, quesadillas, salads and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, raspberry chipotle chicken, grilled steak, Mahi Mahi fish and shrimp. Entrées are served with cilantro lime rice and black, refried or pinto beans. The homemade guacamole, sauces, and salsas that can be used to customize any order, include Salsa Fresca and Pico de Gallo.

To augment the company's exponential growth, Costa Vida is seeking multi-unit franchisee candidates to further develop existing markets and break into new territories around the country. A low-cost investment in the growing fast-casual segment of the restaurant industry, franchisees are able to sign with a $30,000 investment. Typically endcaps or free standing buildings, Costa Vida locations have flexible real-estate requirements and offer drive-thru models, as well. Interested parties should have a strong desire to own their own business and a passion to succeed in the industry.

For more information about franchising and how you can become a Costa Vida area developer, visit www.costavida.net/franchise or contact Scott Jenkins, Franchise Development Sales Manager at 801-331-7070.

About Costa Vida

Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle from the coast of Mexico. Costa Vida's food is created every day from scratch using quality ingredients. The menu offers a variety of custom made-to-order items such as tacos, burritos, enchiladas, salads and desserts. As a growing and successful brand, Costa Vida offers exciting and vibrant franchise business opportunities. For more information, visit www.costavida.net.

SOURCE Costa Vida

Media Contact:

Mary Hedge
Fishman PR
mhedge@fishmanpr.com
847-945-1300 ext. 234

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