New Menchie's Store in Heritage Place Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Cravings with Family-Friendly Treats

March 02, 2015 // Franchising.com // CREVE COEUR, Mo. – Menchie's, the friendliest place on earth with a mission to make every guest smile, has opened its newest store in Creve Coeur, MO at 12587 Olive Blvd, Creve Coeur, MO 63141. Offering high quality, delicious self-serve frozen yogurt, Menchie's is sure to become a Creve Coeur favorite!

To celebrate the opening, Menchie's will spread smiles with a seven-day grand opening celebration from Saturday, March 7 to Friday, March 13, packed with free giveaways including t-shirts, Menchie's merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.

"Menchie's prides itself on connecting with the community, which is what drew my husband and I to the brand," said franchisee, Monique Bingham. "We fell in love with their product and wanted to bring smiles to our own community by opening the first Menchie's in the St. Louis area."

The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from a variety of rotating yogurt flavors and delicious toppings for unlimited combinations, ensuring happiness in every cup.

Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's Heritage Place is located at 12587 Olive Blvd, Creve Coeur, MO 63141 and is open every day from 12 p.m. to 10 p.m. For more information, please visit www.menchies.com.

The full schedule of the seven-day grand opening celebration is as follows:

Day: Saturday, March 7
Time: 12 p.m. to 2 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt*, free T-shirts** and a balloon artist.
*One per 8oz cup per guest
**First 25 guests at 12 p.m.

Day: Sunday, March 8
Time: 12 p.m.
Details: Free plushie doll*, free color-in t-shirt** and free face painting
*First 25 guests
**While supplies last

Day: Monday, March 9
Time: 5 p.m. to 6 p.m.
Details: $1 yumm hour-fill up your cup for $1
*One per guest

Day: Tuesday, March 10
Time: 2 p.m. to 4 p.m.
Details: Kids eat free*
*One cup per child up to 10 oz. Must be 10 years of age or younger

Day: Wednesday, March 11
Time: 12 p.m. to 2 p.m.
Details: Half-off lunch time yumm*
*Half off your frozen yogurt purchase

Day: Thursday, March 12
Time: 3 p.m.
Details: Free dodge balls*
*First 25 guests

Day: Friday, March 13
Time: 8 p.m. to Close
Details: Date night- buy one get one free*
*One per guest

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With over 480 stores, the franchise has locations open in the United States, Canada, China, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie's expects to celebrate 600 stores in 2015. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie's

Media Contacts:

Erin Morrissey
emorrissey@konnect-pr.com

Andrew Park
apark@konnect-pr.com

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