March 27, 2015 // Franchising.com // Dana and her husband Mark met at Ouachita Baptist University where they both majored in Mass Communications. Upon graduating, Mark joined the military and moved to California with Dana by his side. Mark was a personnel clerk who worked out of a battalion level office in California. After leaving the service, Mark worked several jobs in the sales industry before settling in Arkansas in 2000 with a job at a telecommunications company as a regional sales manager. Years later, Mark and Dana started their first business, ColdBlast of Arkansas, LLC, an eco-friendly service prep company that did dry ice blasting.
While Mark went out into the workforce Dana stayed home to take care of and homeschool their four children. As the children got older, Dana began working for Showhomes, where she had a knack for interior design. As a hobby, Dana would help her friends redecorate their homes, however she never knew people could get paid for it.
“I would rather spend my day at Home Depot than in a mall,” said Dana.
While operating ColdBlast of Arkansas, LLC, Mark was diagnosed with cancer. After a long stay in the hospital and several treatments, Mark can proudly say he is cancer free. After hearing the good news the pair continued to manage their business before deciding to close it and look for adventures.
Combining Dana’s talent and love for interior design with Mark’s 25 years of experience in sales, the duo decided to purchase the pre-existing Showhomes location.
Mark is certified in residential mold inspection and Dana is certified in professional real estate stager.
How did you learn about Showhomes and why did you take an opportunity with the brand?
Dana worked for the previous owners for several months after meeting them at church.
They chose Showhomes because of the unique business model. Showhomes is a win-win situation for four different people: the homeowner who has someone taking care of their home and utilities; the realtor, who has the space decorated for presentation; the home manager who is able to live in a nice home for a quarter of the cost; and the buyer who is able to envision themselves in the home and also see potential furniture placement. Showhomes brings positive value to everyone.
What are some things you have changed since purchasing this location?
We are now providing design consultation to people putting homes on the market. We evaluate their homes to see where they fall on a national grading scale, which bases the score on damages and value. We then help to get the home’s score up.
Founded in 1986, Showhomes has helped Realtors® and homeowners sell more than 25,000 residential properties worth more than $8.5 billion, by transforming high-end vacant houses into fully-furnished, inviting, valued Showhomes. Currently serving prominent communities in 20 states, Showhomes is a rapidly expanding franchise system with 61 offices nationwide. Boasting the expertise of long-time real estate and interior design professionals, Showhomes is a one-stop-shop for home staging, home redesign, “One-Day Makeover’s” for currently occupied homes and its proprietary Home Manager program – a proven model to get upscale vacant homes off the market, faster. Every major national media outlet in the U.S. has praised the work of Showhomes, the company’s work has also been featured on Oprah, HGTV and the Travel Channel. For more information or to learn about franchise opportunities, please visit www.showhomes.com.