Primrose Schools Grows Urban Footprint in Metro Atlanta

Primrose Schools Grows Urban Footprint in Metro Atlanta

Opens 300th school in Brookhaven, plans to open 5 more intown locations by 2016.

March 18, 2015 // // ATLANTA (March 18, 2015) – Primrose Schools®, a national high-quality early education and care provider based in Acworth, Ga., is growing its urban footprint in metro Atlanta with the opening of Primrose School of Brookhaven, its 300th school nationwide. The franchise company, which is experiencing record growth, plans to open at least five additional schools in the urban Atlanta area by 2016.

Primrose School of Brookhaven is located in Brookleigh Marketplace – a new mixed-use development near the intersection of Johnson Ferry and Ashford Dunwoody Roads in Brookhaven, Ga., one of intown Atlanta’s newest cities. The two-story school sits on only 0.4 acres as one of Primrose’s urban models, which differs from the company’s standard school developments of single-story buildings on 1.5 - 2 acres. It marks Primrose’s 41st school in metro Atlanta and second intown location.

“As more young families choose to remain in the city rather than move to the suburbs, demand for high-quality child care in urban markets like Atlanta has increased tremendously,” said Bill Pierquet, senior vice president of school development for Primrose Schools. “We’re working to fill this immediate need and are looking forward to serving the children and families in these areas. We have adapted our real estate development model to address this reality and are working closely with brokers, developers and Franchise Owners to find the spaces we need.”

According to the Urban Land Institute, there is an “urban migration” taking place with as many as 2.5 billion people moving back into urban centers around the world. Primrose has observed this trend over the past few years and is addressing it by building more vertically on smaller lots in urban areas and, when possible, converting spaces in existing buildings.

“We’ve had to get more creative about finding ways to maximize use of space so we can ensure we’re providing a great, welcoming environment for the children and families we serve in these areas,” added Pierquet.

Primrose has two other urban projects currently in the works in Atlanta – building out a school in a Buckhead office tower and converting a two-story office building in south Sandy Springs. Both are scheduled to be opened by separate Franchise Owners in 2015. The company is also actively seeking locations to build new schools in Atlanta’s Druid Hills and West Paces neighborhoods as well as in Decatur.

“Atlanta is Primrose’s fastest growing urban market, and that momentum will only pick up as we begin to develop these new schools,” Pierquet said.

In 2014, Primrose experienced record geographic growth – entering six new states as well as expanding coast-to-coast. This year, the company is focused on aggressively expanding its urban school model in Atlanta and Dallas to meet immediate demand in addition to growing in several other key markets, including Chicago, Boston, New Jersey, Baltimore, Philadelphia, Los Angeles and San Francisco. Primrose Schools plans to open 30 new schools and award more than 45 new franchise agreements in 2015. For more information on site criteria with Primrose Schools, visit

About Primrose Schools

Founded in 1982, Primrose Schools is the nation’s leader in providing a premier, early education and care experience in 300 schools across 25 states. Each Primrose school is independently owned and operated by Franchise Owners, who partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®. Primrose offers Franchise Owners an industry-leading proprietary early education blueprint and delivery model, as well as financial security, autonomy and a sense of purpose. For more information, visit, follow us on Facebook, LinkedIn, Twitter, YouTube, or explore our 360 Parenting blog.

SOURCE Primrose Schools

Media Contacts:

Katie Hardy
PR & Communications
770-529-4100 xt. 243

Manning Fairey
Jackson Spalding



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