Caribou Coffee Launches Workday Roast, Coffee that Stays Hot for Eight Hours
New coffee uses exothermic process to allow coffee to self-heat for entire workday.
MINNEAPOLIS - March 30, 2015 // PRNewswire // - Caribou Coffee continues its tradition of quality coffee and raises innovation standards with Workday Roast, a coffee that can stay at optimum drinking temperature, 160 degrees, for eight hours.
The beans in Caribou's Workday Roast contain natural inherent compounds that when exposed to water, produce a slow exothermic reaction and allow the coffee to self-heat for eight hours. The Minneapolis-based coffee company sourced the coffee beans from the island of Pilosa Flor, off the coast of Papua New Guinea.
"We trek the globe to work with sustainable farmers to produce top-quality coffee," said Nate Hrobak, Caribou Coffee Roastmaster. "Our friends in Papua New Guinea talked about the island of Pilosa Flor housing a unique terrain that is not ubiquitous in traditional coffee-yielding territories. Once the beans were harvested and brought back to our Roastery, we noticed the beans contained drastically different compounds but were shocked that the coffee stayed hot for that long."
Workday Roast will stay hot for an entire workday and is expected to increase productivity by three percent, saving the average employee 14 minutes each day by eliminating the need to discard cold coffee. The new Workday Roast is a full-bodied medium roast with notes of nutmeg and anise. Workday Roast will be available April 1 in Caribou Coffee's 400 domestic stores, with reaching CPG channels and its 200 international stores in Q3 of 2015.
Caribou Coffee is a fun-loving, quirky, community-driven brand which regularly celebrates holidays like April Fools Day and encourages employees to engage with guests in a light-hearted nature. "We take our coffee seriously, but not ourselves. Workday Roast doesn't exist yet, but until then, there is always Caribou," added Hrobak.
For more information, visit https://www.facebook.com/cariboucoffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 268* company owned stores and 126* domestic license locations in 18* states and 188* international franchise stores in 10* countries. Caribou Coffee provides high-quality, handcrafted beverages and food options to fuel life's adventures, both big and small. Known for a commitment to sustainability, the Company was the first major U.S. coffeehouse to serve 100% Rainforest Alliance Certified™ coffees and espresso. Caribou Coffee products can also be found in grocery stores, mass retailers, club stores, foodservice providers, hotels, entertainment venues and online. For more information, visit www.cariboucoffee.com.
*Store counts are accurate as of March 2015. For updated numbers contact firstname.lastname@example.org.
SOURCE Caribou Coffee
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