March 30, 2015 // Franchising.com // Tempe, AZ – Tilted Kilt Pub & Eatery, a sports bar that pays homage to the old public houses of America, England, Scotland and Ireland, announced today that it has named Torie Lynch as Vice President of Marketing. With extensive experience in social media and marketing and a deeply rooted understanding of the Tilted Kilt brand, Lynch’s knowledge and expertise will take the marketing department to new heights, fueling system-wide growth and innovation.
As a loyal member of the Tilted Kilt organization, Lynch has been working in various social media and marketing roles for the last seven years and prior was in restaurant management for three years at Tilted Kilt’s Scottsdale and Tempe locations. As Director of Initiatives, Social Media & Retail, Lynch has been responsible for developing and executing the annual, highly regarded Tilted Kilt Calendar, Kilt Clan email loyalty programs, the thriving retail apparel program, and various special events and system-wide promotions. With a Bachelor of Arts in Media Journalism from California State University, Northridge, Lynch has vast knowledge of marketing strategy and innovation that will drive results.
“Torie has a keen understanding of the importance of consumer insights and brand engagement in driving a plan to success,” said Ron Lynch, President of Tilted Kilt. “As we celebrate our 10th year of business, we are at a pivotal point for growth and innovation. Her experience in marketing strategy creation and execution, promotion development and launch, and overall leadership capabilities to create brand alignment across the organization will take us over the edge in our category.”
Lynch’s appointment comes at a monumental time for the prospering franchise. With more than 100 locations open across the United States and Canada, the Tilted Kilt continues to flourish and grow as people seek more convenient, casual dining options with a unique ambiance, innovative menu options and unbeatable hospitality. From start to finish, guests keep coming back because they feel part of the production. With the entertainment restaurant industry on the rise, Tilted Kilt aims to surpass 200 pubs nationwide by 2017.
“It is difficult to find any organization like Tilted Kilt that truly cares about its guests and puts so much emphasis on values, quality, customer service and community relationships,” said Torie Lynch. “I am very much looking forward to fostering those initiatives in my new role and taking our already stellar marketing programs to new heights.”
For more information about franchising and Tilted Kilt, visit http://www.tiltedkilt.com/.
Tilted Kilt, known as “The Best Looking Sports Pub You’ve Ever Seen,” has 100 units in operation throughout the U.S. and Canada, with additional 20 pubs in various stages of development. Tilted Kilt is uniquely different than other sports bars because of its theme that combines Celtic décor, humorous and slightly bawdy limericks and sexy cast members with great food, drinks and a fun, entertaining atmosphere. The original restaurant concept was developed in the Rio Hotel in Las Vegas in 2003. For more information, go to www.tiltedkilt.com.
SOURCE Tilted Kilt