Krispy Kreme Gets Revved Up For 45-Day Fundraising Campaign

Krispy Kreme® Annual Drive For 45 Campaign for Victory Junction Camp Starts April 5 at Participating US Locations

WINSTON-SALEM, N.C. - (BUSINESS WIRE) - Apr. 2, 2015 - Get set for 45 days of heart-pounding philanthropic fun! Krispy Kreme has once again teamed up with former NASCAR driver Kyle Petty and the Victory Junction Camp for its annual Drive for 45 Campaign. Benefiting the Victory Junction Camp in Randleman, N.C., fans of Krispy Kreme® doughnuts can help provide life-changing summer camping experiences for children with chronic or serious illnesses through donations to the Krispy Kreme Drive for 45 Campaign. Donations may be made at any participating Krispy Kreme US location April 5, 2015 through May 19, 2015. One hundred percent of your donation goes to the Victory Junction Camp.

To date, the Krispy Kreme Drive for 45 Campaign has helped to raise more than $800,000 and provided over 700 chronically ill-children scholarships to the Victory Junction Camp.

Here are a few easy ways to donate to the Krispy Kreme Drive for 45 Campaign:

  • At Checkout - Make a $1, $2, $5 or $45 donation at checkout.
  • “Round Up” – Tell the cashier to ‘Round Up’ your purchase amount to the nearest dollar. The difference is your donation.
  • Tire Banks – Make a pit stop and drop your donation inside a Drive for 45 Tire Bank at your nearest participating Krispy Kreme.

Founded and operated by Kyle and Pattie Petty in Randleman, N.C., the Victory Junction camp is a non-profit organization that enriches the lives of children with chronic medical conditions or serious illnesses by providing fun, unique and life-changing camping experiences in a safe and medically-sound environment. The number 45 is a tribute to their son Adam Petty, former NASCAR #45 car driver who lost his life during a tragic racing accident in 2000.

Learn more about Victory Junction at VictoryJunction.org.

Connect with Krispy Kreme at KrispyKreme.com, Twitter, Instagram, Facebook, hotlightapp.com, foursquare and KrispyKremeDoughnuts on YouTube.

About Victory Junction

Victory Junction is a North Carolina charitable organization. The mission of Victory Junction located in Randleman, N.C., is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. The program offers a week of exhilarating, challenging and nurturing fun under comprehensive, but unobtrusive, 24-hour medical supervision. Activities include arts and crafts, woodshop, an adventure course, archery, swimming, boating, fishing, horseback riding, music and theater, and a special NASCAR-themed program area complete with race cars, racing simulators, and racing gear. Visit Victory Junction at www.victoryjunction.org.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 1000 locations in more than 20 countries around the world. Krispy Kreme is listed on the New York Stock Exchange (NYSE: KKD). Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme

Contact:

Lafeea Watson
Krispy Kreme
336-726-8878
PR and Media Manager
lwatson@krispykreme.com

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