PADUCAH, Ky. - April 3, 2015 // PRNewswire // - Dippin' Dots, the maker and franchisor of iconic flash frozen ice cream and other frozen treats, touts 2014 as a year that saw strong growth, giving Dippin' Dots and its ownership a spoon full of smiles going into 2015.
For the 36 month period of 2013, 2014 and 2015 (forecasted), the brand's total business is on track to grow 61 percent. The franchising division played a major role in this growth.
"Since re-launching our franchise program in mid-2013, Dippin' Dots has awarded 73 geographic territories and franchisees have enjoyed double digit growth in 2013, 2014 and through the first quarter of 2015," said Steve Rothenstein, Senior Director of Franchising for Dippin' Dots. "With new ownership, we had the opportunity to strengthen the franchise platform and dramatically increase the growth potential for our franchisees—some of whom have been growing with us for more than 25 years. The new territory structure empowers franchisees to blend three different models to grow their business: distribution, retail, and events; it is one reason for our robust agreement renewal rate of 90 percent."
Although Dippin' Dots expects to steadily increase its franchise base with a goal of awarding 10 new territories, particularly in Denver and New England, the brand also plans to expand points of distribution through its existing franchise base of 115 franchise owners, as well as through national accounts and international licensees.
Much of Dippin' Dots' recent growth can be attributed to Fischer Enterprises' acquisition of the brand in 2012. With the financial support of a new owner, Dippin' Dots has made sizable investments in the company to catapult the brand as a whole, and support its franchisees by helping them to profitably grow. This included hiring a team of franchise veterans to find efficiencies in the supply chain, restructure the franchise model and increase product development and marketing support.
"Dippin' Dots is a 27-year old brand that has distinguished itself within the multi-billion dollar dairy treat category as the creator of the flash-frozen ice cream industry," said Scott Fischer, President of Dippin' Dots and COO of Fischer Enterprises. "We have taken a long-term sustainable growth approach and hired the right talent to ensure the brand's legacy continues for another quarter century and beyond—for our franchisees, licensees and customers."
Further, with Fischer Enterprises recent purchase of Doc Popcorn and acquisition of Crumbs Bake Shop through its joint venture with Marcus Lemonis, there is even more opportunity to expand Dippin' Dots' points of presence with co-brand offerings and a larger array of products in the U.S. and abroad. "We plan to continue to acquire and grow like-minded snack and treat brands that can leverage our current infrastructure and foster best practices," said Fischer.
For more information on Dippin' Dots, visit www.dippindots.com.
Dippin' Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company's production facility in Paducah, Ky., Dippin' Dots distributes its unique frozen products in all 50 states and 11 countries through its franchised and direct distribution network. For more information, including franchise opportunities, please visit www.dippindots.com.
SOURCE Dippin' Dots