April 10, 2015 // Franchising.com // ATLANTA - Sitters Etc., the senior home care provider founded on a mission to provide better, more compassionate care for seniors, has named Craig Shaw as area developer for Georgia franchising. Shaw will introduce Sitters Etc. to Georgia, continuing the senior home care provider’s aggressive franchise expansion plans. Sitters Etc. aims to add an additional 10 - 15 locations by 2016.
With 28 years of sales and marketing experience in the medical and pharmaceutical industry, Shaw recognized in Sitters Etc. an opportunity to bring better care to a population that is often underrepresented.
“When the opportunity to provide a valuable service to Georgian seniors and their families presented itself, I knew I would jump at the chance,” said Shaw. “But I wanted to do it with a brand whose reputation I respected. With Sitters Etc., I found a company whose caregivers paid the utmost attention to each client. I came away from meetings with Sitters Etc. corporate feeling confident they are committed to raising the bar in non - medical home care.”
Founded in 2002 by Beau K. Brothers, Sitters Etc. provides care services that assist seniors and disabled persons in the activities of daily living such as personal care, mobility assistance, light housekeeping and companionship.
According to the 2014 U.S. census, by 2030 more than 20% of the U.S. population will be 65 or older, up from 13% in 2010. In addition, 10,000 Americans turn 65 every day. These facts, said Shaw, illustrate how now is an opportune time for entrepreneurs to provide the kind of compassionate senior care Sitters Etc. has made it its mission to provide for 13 years.
“The demographics in Georgia will be favorable for years to come as the population ages,” said Shaw. “I want to raise the standard of care in the state of Georgia by the way in which our franchises recruit, retain and reward the best caregivers in the markets in which we serve. I am confident that we will exceed our client’s expectations backed by Sitters Etc.’s franchise support system. A Sitters Etc. franchisee would be able to rest easy knowing that he or she is not only providing a much - needed service to the community, but is also getting access to a revenue stream that will draw from a demographic that’s growing daily.”
Shaw says he will have 27 territories available for prospective Sitters Etc. franchisees throughout the state to choose from, including opportunities for multi - unit franchisee deals that will allow an individual to purchase multiple territories up front for a significant discount.
“With a solid history, Sitters Etc. has a strong platform for growth,” said Shaw. “We have several different revenue streams for our franchisees to take advantage of, giving them multiple incentives to help grow the Sitters Etc. brand and, more importantly, to help a population of Americans who could really use the care and compassion quality caregivers can provide.”
In addition to the company’s growth, Sitters Etc. will undergo a rebranding in April. Effective April 30, Sitters Etc. will be known as SEI Healthcare Inc. This change will reflect the company’s growth and the diversified services it now offers.
Entering its 13th year in service of the elderly and disabled, his company’s mission is twofold - - to raise the industry performance bar through proprietary caregiver selection and development processes, and to ultimately become a single - source provider of all home - care related services. The company has been offering its franchise since 2013. Sitters Etc. has area developers in Kentucky/Southern Ohio, Florida and Georgia. A multi - unit franchisee will begin operations in Eastern Kentucky Q2 2015. For franchising information, visit http://www.sittersetc.com/homecarefranchisee.
SOURCE Sitters Etc.
Sanderson & Associates
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